Visit California加州梦想盛宴

    ——加州葡萄酒协会中国区总监贝鲁斯的致词


    大家晚上好,我是加州葡萄酒协会中国区总监贝鲁斯。全美90%的葡萄酒都产自加州,而加州葡萄酒协会则是为加州葡萄酒产业代言的官方机构。首先,我必须感谢加州旅游局邀请我们参与今晚的晚宴,也非常荣幸能为在座的各位甄选今晚配餐的美酒。葡萄酒是加州生活方式与现代美食文化非常重要的一个元素。

    GOOD EVENING! MY NAME IS CHRISTOPHER BEROS AND I AM THE CHINA DIRECTOR OF THE CALIFORNIA WINE INSTITUTE, THE ORGANIZATION THAT REPRESENTS THE CALIFORNIA WINE INDUSTRY. OVER 90% OF ALL AMERICAN WINE IS PRODUCED IN CALIFORNIA. I WOULD LIKE TO THANK VISIT CALIFORNIA FOR INVITING US TO PARTICPATE IN THIS DINNER TONIGHT AND FOR THE HONOR OF SELECTING AND PROVIDING YOU THE WINES YOU WILL BE ENJOYING WITH DINNER. WINE IS A CRITICAL PART OF CALIFORNIA LIFESTYLE AND CUISINE.

    在中国,加州葡萄酒协会通过开展多方面的工作来推广加州葡萄酒,如建立维护与媒体和专业葡萄酒渠道商的联系、在全国各地举办发现加州美酒的葡萄酒教育品鉴课程、社交媒体平台的自我建立维护并与其他平台的互动、组织前往加州酒乡考察的主题团和加州酒庄来华考察团、积极的公关工作、策划并举办有助于提高加州葡萄酒受关注度的其他活动,同时还协助加州酒庄在华开展商业运作。

    IN CHINA, WINE INSTITUTE PROMOTES CALIFORNIA WINE BY DEVELOPING RELATIONSHIPS WITH MEDIA AND TRADE PROFESSIONALS, THROUGH OUR MASTER CLASSES WE HOLD THROUGHOUT CHINA, WITH PAVILIONS AT MAJOR EXHIBITIONS, THROUGH SOCIAL MEDIA, WITH TRIPS TO CALIFORNIA AND TRIPS FROM CALIFORNIA, AND WITH A VIGOROUS PUBLIC RELATIONS EFFORT AND OTHER EVENTS AND ACTIVITIES DESIGNED TO RAISE THE VISIBILITY OF CALIFORNIA WINE AND ENCOURAGE COMMERCIAL ACTIVITY WITH CALIFORNIA WINERIES.

    在这个特别的夜晚,我们共赏加州美酒,无疑是对它光明前景的肯定。非常巧的是,今晚也是著名的葡萄酒历史事件“巴黎评判”40周年的纪念,40年前的5月24日,一位在巴黎经营葡萄酒零售的英国商人,STEVEN SPURRIER,举办了一场今天仍令人称道的顶级葡萄酒盲品会,他选择了法国最顶尖的葡萄酒来与加州酒一同评比,也邀请了当时欧洲最受人尊敬的酒评人来评判。当盲品结果揭晓时,加州葡萄酒在红、白两个分类中均摘得桂冠,这个消息通过当时现场的见证人,时代周刊的记者文章的发表而飞快地传遍了整个世界葡萄酒圈,引发了社会的轰动与热议,这是加州葡萄酒里程碑式的历史节点事件,从那以后,加州产区毫无悬念地晋升为世界顶级葡萄酒产区,直至今天。

    IT IS AUSPICIOUS THAT WE ARE ALL HERE ENJOYING CALIFORNIA WINES ON THIS PARTICULAR NIGHT. IT SO HAPPPENS THAT TONIGHT IS THE EVE OF THE 40TH ANNIVERSARY OF THE FAMOUS JUDGEMENT OF PARIS. 40 YEARS AGO TOMORROW, AT BRITISH WINE MERCHANT NAMED STEVEN SPURRIER ORGANIZED A NOW FAMOUS WINE TASTING IN WHICH HE PITTED THE TOP FRENCH WINES AGAINST THE RELATIVELY UNKNOWN (AT THE TIME) CALIFORNIA WINES. THE WINES WERE TASTED BLIND BY SOME OF THE TOP WINE CRITICS IN EUROPE. WHEN THE RESULTS WERE TABULATED, THE CALIFORNIA WINES HAD WON THE COMPETITION IN BOTH THE RED AND WHITE WINE CATEGORIES AND THE NEWS OF THIS VICTORY QUICKLY TRAVELLED THROUGHOUT THE WINE WORLD AND CALIFORNIA’S STATUS AS A WORLD CLASS WINE PRODUCING REGION WAS ESTABLISHED, ONCE AND FOR ALL.

    今天的加州葡萄酒已在包括中国在内的世界各地被广泛认可、饮用,它高质、具有突出的果香特质和广泛的品种选择。实际上,仅在不到5年之前,中国消费市场对于加州葡萄酒知名度的认识仅为40%,而今天,这个数字已上升到了59%,甚至高于很多其他产酒国如智利、西班牙。同样在过去的五年间,加州葡萄酒对中国消费市场的渗透度也从22%上升到了33%。很显然,中国消费者已经普遍开始接纳喜爱加州美酒,同时,中国的葡萄酒市场也变得更专业更纷繁复杂,加州葡萄酒必然会在市场的崛起中变得更加受欢迎。

    TODAY CALIFORNIA WINE IN ENJOYED THROUGHOUT THE WORLD AND IN CHINA IS GAINING SIGNIFICANT POPULARITY FOR ITS QUALITY, FRUIT-FORWARD CHARACTERISTC AND BREADTH OF VARIETY. IN FACT, LESS THAN 5 YEARS AGO, CHINESE CONSUMER AWARENESS OF CALIFORNIA WINE WAS ONLY 40%. TODAY AWARENESS IS 59% WHICH IS ACTUALLY HIGHER THAN WINES FROM CHILE OR SPAIN. IN THE SAME PERIOD OF TIME, USER PENETRATION OF CALIFORNIA WINES IN CHINA HAS INCREASED FROM 22% TO 33%. CLEARLY THE CHINESE CONSUMER IS EMBRACING CALIFORNIA WINE, AND AS THE MARKET BECOMES MORE SOPHISTICATED AND KNOWLEDGABLE, CALIFORNIA WINE STANDS TO BECOME EVEN MORE POPULAR WITH CHINESE CONSUMERS.

    许多前往加州的中国游客,开始访问加州著名的葡萄酒子产区,如Napa, Sonoma, Lodi, Livermore和中部海岸。他们不仅去那里享受美酒,他们呼吸新鲜的空气,欣赏美景和纯净的蓝天,还有感受加州葡萄酒倡导的充满活力的生活方式。在酒圈儿里,人们常说,伟大的葡萄酒往往出产于自然风光壮美的地方,加州葡萄酒就是一个典范。

    MANY CHINESE TOURISTS, WHO ARE FLOCKING TO THE GOLDEN STATE, ARE VISITING CALIFORNIA’S WINE PRODUCING REGIONS SUCH AS NAPA, SONOMA, LODI, LIVERMORE AND THE CENTRAL COAST. NOT ONLY DO THEY COME TO ENJOY THE WINE, BUT THEY COME FOR THE SCENERY, CLEAN AIR, BLUE SKIES AND VIBRANT LIFESTYLE THAT CALIFORNIA WINES REPRESENT. IT IS KNOWN IN WINE CIRCLES THAT GREAT WINE IS PRODUCED IN BEAUTIFUL PLACES; THAT IS CERTAINLY THE CASE WITH CALIFORNIA WINES.

    今晚我们非常幸运,我们将饮用的美酒都是他们各自品种分类中的领军代表。您不仅将品尝到加州最主要的子产区,您还能尝到最棒的、最适合搭配今晚菜肴的酿酒品种。在您面前的菜单上,可以读到每一款酒的简要介绍。

    WE ARE LUCKY TONIGHT TO HAVE WINES THAT ARE LEADERS IN THEIR CATEGORIES AND REPRESENTATIVE OF THEIR VARIETIES. NOT ONLY WILL YOU BE TASTING WINES FROM THE KEY WINE GROWING REGIONS OF CALIFORNIA, BUT YOU WILL BE TASTING CALIFORNIA’S TOP VARIETALS WHICH HAVE BEEN THOUGHTFULLY PAIRED WITH YOUR MEAL COURSES TONIGHT. YOU HAVE A BRIEF DESCRIPTION OF EACH WINE ON YOUR PRINTED MENU.

    我要特别感谢蒙大非酒庄和星座集团,为我们带来具有纳帕谷最宜人酸度的长相思白葡萄酒,他有一个非常美的名字,叫白芙美;特别感谢杰克逊家族为我们带来他们最擅长的霞多丽,这是在美国(或许也是全世界)最畅销的霞多丽。还有,一个大大的感谢,致意威迪酒庄,它给我们带来Monterry最美果香的Riva Ranch黑比诺干红。我们感谢路易马天尼和嘉璐家族,他们带给我们的纳帕谷赤霞珠正是加州州长Jerry Brown在习近平主席去年9月访问美国时馈赠的纪念礼物。最后,正如在座所知,如果加州美食里少了仙粉黛就不能完整一样,我还要感谢得利卡家族提供了他们的老藤仙粉黛干红,它带着浓郁的车厘子、黑莓的水果香气,总是那么令人愉悦,仙粉黛特有的香料特质也混合其中,是配餐最好的酒。

    I WOULD LIKE TO THANK ROBERT MONDAVI WINERY AND CONSTELLATION BRANDS FOR PROVIDING THE DELIGHTFULLY CRISP NAPA VALLEY FUME BLANC. THANK YOU JACKSON FAMILY WINES FOR PROVIDING THE SPECTACULAR KENDALL-JACKSON CHARDONNAY, THE BEST SELLING CHARDONNAY IN THE U.S. AND PROBABLY THE WORLD. ALSO, A BIG THANK YOU TO WENTE FOR PROVIDING THE BEAUTIFULLY FRUITY RIVA RANCH PINOT NOIR FROM MONTERRY. WE APPRECIATE LOUIS MARTINI WINERY AND GALLO FOR CONTRIBUTING THEIR NAPA VALLEY CABERNET SAUVIGNON WHICH ALSO HAPPENS TO BE THE SAME WINE THAT CALIFORNIA GOVERNOR JERRY BROWN PRESENTED TO XI JING PING LAST SEPTEMBER WHEN THE CHINESE PREMIERE TRAVELED TO THE U.S.. FINALLY, NO CALIFORNIA WINE MEAL WOULD BE COMPLETE WITHOUT SOME ZINFANDEL AND SO I WOULD LIKE TO THANK DELICATO FINE WINES FOR PROVIDING THE OLD VINE ZINFANDEL WITH ITS TASTY EXTRACTED FLAVORS OF JAMMY CHERRY AND BLACKBERRY BUT WITH THE TYPICAL PEPPER NOTES THAT ZINFANDEL IS KNOWN FOR.

    请尽情享用今晚的美食美酒,感受美酒对美食的升华,我相信STEVEN SPURRIER一定会为我们今晚对他40年前的盲品活动的庆祝感到非常骄傲!

    PLEASE ENJOY THE DELICIOUS FOODS THAT HAS BEEN PREPARED FOR TONIGHT’S FESTIVITIES AND THE WINES THAT WILL ENHANCE THEM. IM SURE THAT STEVEN SPURRIER WOULD BE PROUD THAT WE ARE CELEBRATING IN SUCH A GRAND FASHION THE 40 YEARS SINCE HIS FAMOUS BLIND TASTING.

    干杯!

    ENJOY!

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    加州葡萄酒协会简介
    加州葡萄酒协会(California Wine Institute)是在全美和世界代表加州葡萄酒业的领先葡萄酒行业组织。旗下共有1,000个加州酒庄和商业组织,该组织使用和支持公共政策,以加强其可持续生产、推广和传播加州葡萄酒的能力。加州葡萄酒协会促进经济和环境发展,并通过可持续种植和酿酒促进了加州农业发展。

    更多信息,敬请联系:
    加州葡萄酒协会驻华代表处
    卢梦溪 Gillian Lu, PR & Marketing
    Tel: 86 21 5237 9820
    Email: Gillian@calchinawine.com
    发现加州美酒2016中国巡展
    加州美酒大师班之“酒庄面对面”
    DISCOVER CALIFORNIA WINES 2016 CHINA TOUR
    Master Class – Vintners Panel
    上海讯 – 2016年5月18日,加州葡萄酒协会(California Wine Institute,以下简称CWI)在上海明天广场JW万豪酒店举办一年一度的中国巡展之上海站。巡展期间举办的加州美酒大师班之“酒庄面对面”吸引了50余位葡萄酒行业专业人士及媒体的热忱参与。

    第一位主讲人Robert Lawson,是维克多酒庄(Victor Vineyard)的庄主。虽然Robert并不是来自于酿酒世家,但他年纪轻轻时就已开始在葡萄园中工作,并在高中期间,就开始为报刊撰稿葡萄酒相关的文章。1993年,他与妻子一起买下了Lawson酒庄,随后成立了Victor Fruit Growers Company。酒庄起初只做原酒生意,2011年,基于已具备的卓越品质,他们决定发售自己的品牌,于是在2012年,属于他们自己酒庄品牌的第一个年份诞生了。该酒庄以酿造老藤仙粉黛葡萄酒所著称,且目前它仍是一个家族酒庄,葡萄园和酒窖皆由少庄主Ian全权打理。

    第二位主讲人Douglas Kahle,毕业于Wayne State University的工商管理硕士,有着30年的葡萄酒行业经验,曾在星座葡萄酒集团担任国际市场副总裁一职逾10年,亦主管E&J Gallo葡萄酒集团的经销商销售工作,他为来宾介绍加州著名的 Michael David酒庄。目前,Michael David酒庄已是由第五代继承人Michael和David Phillips打理,在以老藤仙粉黛所著称的洛迪(Lodi)产区,酒庄拥有公元1850年左右所种植的老藤葡园约250公顷,且该葡园已获得政府可持续种植的高标准认证。酒庄所出品的葡萄酒以浓郁芬芳所著称。

    第三位主讲人Caroline Duong,是星座葡萄酒集团的市场拓展经理,她已在星座集团中国分公司工作超过3年,主要负责大陆市场的业务开拓。在巴黎取得国际贸易的硕士学位后,她已在葡萄酒行业中工作近9年。她为大家介绍星座葡萄酒集团在加州酿造的Maiomi等精选佳酿。

    第四位主讲人Leigh Ann Reed,是Boisset葡萄酒集团的市场品牌大使兼销售经理。毕业于佛罗里达大学的财务管理专业,她曾是一名非常成功的财务分析师,却在对葡萄酒强烈热爱的驱使下毅然改行,投身葡萄酒行业。她继而于加州大学戴维斯分校纳帕谷学院进修了葡萄酒课程,随后便开始了在Boisset旗下位于加州纳帕谷的著名酒庄Raymond的工作。目前也同时在兼顾集团旗下另外三个酒庄:Buena Vista, Deloach和Wyeth Estate。Raymond酒庄是于2009年成为Boisset大家庭的一员,曾在2012年获得美国最佳酒庄的殊荣。

    第五位主讲人David Duckhorn,自幼在纳帕谷的葡萄酒摇篮中长大,他的祖辈于1886年起,长居于加州纳帕谷周边方圆50公里半径的土地上,到他父母的一辈,已是在此地土生土长的第6代人。David早年效力于纳帕谷Grapevine Nursery and Management Company,后来,由他的父母建立了如今杰出的Duckhorn酒庄,他便全心全意地开始了围绕Duckhorn酒庄的工作。David先后取得加州大学弗雷斯诺分校的农业经济学士学位和加州大学伯克利分校的贸易管理硕士学位,后又在加州大学戴维斯分校进修了葡萄酒酿造学。他曾是美国银行农商分部的助理副总裁;在家族酒庄中,他曾是财务总监、主管Goldeneye系列的业务拓展经理;也曾做过Capstone Turbine的财务总监,主管IPO;还曾做过Milat酒庄的合伙人/酿酒师管理。目前,作为Via Pacifica精选葡萄酒公司的总经理,他已在过去的11年间,成功地开设13个销售分部,7间葡萄酒吧和4间零售店。他的市场重心在亚洲,尤其是中国。

    # # #


    加州葡萄酒协会简介
    加州葡萄酒协会(California Wine Institute)是在全美和世界代表加州葡萄酒业的领先葡萄酒行业组织。旗下共有1,000个加州酒庄和商业组织,该组织使用和支持公共政策,以加强其可持续生产、推广和传播加州葡萄酒的能力。加州葡萄酒协会促进经济和环境发展,并通过可持续种植和酿酒促进了加州农业发展。

    更多信息,敬请联系:
    加州葡萄酒协会驻华代表处
    卢梦溪 Gillian Lu, PR & Marketing
    Tel: 86 21 5237 9820
    Email: Gillian@calchinawine.com
    2015 California Wine Sales Grow In China
    Despite Temporary Export Decline
    2015加州葡萄酒在华销售增长
    尽管出口数据暂有降幅
    SHANGHAI -- With California wine exports worldwide reaching an all-time record of $1.6 billion in sales in 2015, there is confusion regarding the performance of the state’s wine in China, one of the fastest growing wine markets in the world. Chinese import data show a decline in the volume and value of U.S. wine imported into China in 2015. While U.S. wine exported to China did in fact decline in 2015, data from wine producers indicates that sales of California wine in China, especially in the premium and super premium categories, actually increased last year.

    上海讯 – 纵观2015年,加州葡萄酒全球出口总额再创佳绩,达到16亿美元的历史最高纪录,但当今世界增长最快葡萄酒市场之一的中国却对美国葡萄酒的在华表现有些困惑。中国进口数据显示,2015年,美国葡萄酒的进口量和进口总额均有降幅。虽然从数据上看,美国葡萄酒2015的对华出口额确实下降了,但加州葡萄酒生产商的在华销售数据却显示出,加州葡萄酒、尤其是高档和超高档类别的销售额事实上是增长的。

    The explanation for the disparity between imports and sales is the large amount of California wine, especially value-priced California wine imported by China in 2013 and 2014 which resulted in excess inventory. In response, California wineries made the decision to reduce inventories in 2015 to levels that would be depleted within 6-12 months. Thus, although California wine imports to China declined in 2015, actual consumption increased.

    造成进口数据与实际在华销售数据相背离的原因,是2013和2014连续两年,国内进口商对于高性价比的加州葡萄酒大量囤货,导致在华库存过足。对此,加州酒庄纷纷决定在2015年将进口商国内库存消化到仅满足6-12个月内可售罄的存量水平。因此,虽然2015年加州葡萄酒的进口量减少了,但并不影响市场中的实际消费量的增长。

    Interviews with leading California wineries support this conclusion. Delicato Family Vineyards, which has been exporting wine to China for over 10 years, reported double-digit sales growth in 2015. According to David DeBoer, Vice President & General Manager International, “We are very pleased with our 2015 performance in China, having grown almost twice as much as the imported wine category last year which was very strong. More importantly, our wines that retail in the premium segment of 100-250RMB grew at double digits, reflecting trade and consumer demand and interest in the quality and value that California wines deliver. We were also encouraged by strong sales in the +250RMB segment which shows consumer confidence and interest in higher priced and luxury wines from California.”

    对于加州各前沿酒庄的采访结果可证实这一结论。得利卡家族酒庄(Delicato Family Vineyards),已向中国出口加州葡萄酒超过10年,通报了其2015年在华呈两位数增幅的喜人销售业绩。David DeBoer, 集团副总裁兼国际市场总经理说,“我们对于2015在华的销售表现非常满意,相对前年近乎两倍的增长,无疑是非常强劲的。更重要的是,我们零售100-250元的高档葡萄酒呈两位数增幅,反映出流通渠道和消费者确实需求和感兴趣加州酒所传递的品质和价值。我们还受到250元以上价格区产品大卖的鼓舞,这说明消费者对于加州高价高质的葡萄酒非常有兴趣和信心。

    Another top California winery, Wente Vineyards, which has been exporting wine to China for many years, also reported strong sales last year. Michael Parr, Vice President of International Sales notes, “Wente saw great strength and growing interest in our portfolio of wines, along with enthusiasm for the California wine category, with a 78% increase in our sales in China.”

    另一家加州的顶级酒庄,威迪酒庄(Wente Vineyards),同样也已向中国市场出口多年,同样通报了过去一年的强劲销售。国际市场销售副总裁,Michael Parr说,“通过去年78%的在华销售增幅,Wente酒庄看到中国消费者对我们产品迅猛增长的兴趣,和对于加州产区的热情。”

    Online sales of U.S. wine in China, 90% from California, also increased significantly in 2015. Through January 2016, prior 12 month sales on T-Mall (Ali Baba) of U.S. wine increased 181% in gross market value, 48% in number of units sold and, importantly, more than 100% in average unit price from 170.4rmb to 341.7rmb. This online data is consistent with the 2015 experience of many traditional importers/distributors.

    在中国电商平台类销售的美国葡萄酒中,有90%产自加州,同样在2015也增长十分显著。根据2016年1月天猫商城(阿里巴巴)统计的过去12个月销售数据,美国葡萄酒总销售额增长181%,总销售量增长48%,更重要的是,售出酒款全部属于170.4-341.7元价格区间。这一在线数据与许多传统渠道的进口商和经销商在2015的经历吻合。

    According to the highly popular Chinese wine searching APP, Jiu Ka Cha (or “9kacha” similar to Vivino, Delectable Wines in the U.S.) its users (most of who are under 45 years of age) searched U.S. wines more frequently than Italian or Spanish wine and ranked 4th in overall country of origin searches. In terms of wine regions, California ranked 5th of most frequent searches ahead of Burgundy, Rioja and Tuscany. Jiu Ka Cha has users in 426 cities in China and 2015 searches reached 9 million.

    根据时下非常受欢迎的中国葡萄酒搜索手机应用“酒咔嚓”(或称“9咔嚓”,与美国消费者使用的葡萄酒侦查应用Vivino很相似)公布的用户(绝大多数在45岁以下)搜索国家产区关键词高频排名中,美国酒在所有国家产区中排名第四,其搜索频率高于意大利和西班牙。在搜索区域产区关键词高频排名中,加州位列全球区域产区第五,超过勃艮第、里奥哈和托斯卡纳。酒咔嚓APP在中国的426个城市中都有用户,2015年搜索量达到九百万次。

    California wine sales growth in 2015 was a direct result of increased consumer interest and demand, and not supply driven factors that tend to drive the gifting and group buying markets. China’s imported wine drinking population has doubled since 2012, and many of the new consumers of California wine are young, under 30 and female, which is encouraging for exporting wineries because of the potential of the market. According to leading research firm Wine Intelligence, China’s urban middle class imported wine drinking population doubled in the past three years, from 19 million in 2012 to 38 million in 2015. China’s total population is 1.37 billion and per capita consumption is only 1.2 liters, compared to 10.3 liters per capita in the U.S. and 42.5 liters per capita in France, highlighting the vast market potential in terms of new wine drinkers and consumption.

    促使2015年加州酒销量增长的恰恰是消费者日益增长的兴趣和需求,而非来自供给主导的被动因素促成的团购市场和礼品用酒。2012年以来,中国消费进口酒的消费者数量翻倍,而这其中,加州葡萄酒的新消费群体呈现出平均年龄年轻化、甚至主要为低于30岁的年轻女性。因此,这一信号无疑给了出口酒庄对市场潜力的强大信心。根据领先的行业调研机构Wine Intelligence的调查结果,过去三年间,中国城市中产阶级进口酒消费群体人数翻倍,从2012年的1900万人上升到2015年的3800万人。中国总人口13亿7千万,人均葡萄酒消费量仅为1.2升,对比美国人均10.3升,和法国人均42.5升,无疑在新的消费群体崛起时,中国将成为一个无可限量的、具有巨大潜力的葡萄酒消费市场。

    Further indication of the overall health of the Chinese wine market for California wine is the increase in exports to Hong Kong. In 2015, U.S. wine exports to Hong Kong increased 41% and it is generally believed that a significant amount of wine imported into Hong Kong eventually finds its way to the mainland. Hong Kong, a more mature market than the mainland, tends to import less value-priced wine than Mainland China, additional evidence of China’s growing interest in premium and super premium wine.

    另一个可以反映加州葡萄酒在中国市场的健康指标是对香港出口量的增加。2015年,美国葡萄酒对香港出口量增加了41%,常理下,进入香港的大多数进口酒最终的流向还是去往大陆。香港相对大陆有着更成熟的葡萄酒消费市场,相对大陆,香港通常不会进口许多按值定价的酒款,因此这也从另一个侧面证实了大陆对于高档和超高档加州酒持续增长的兴趣。

    Finally, China’s austerity programs and economic “slowdown” (+6.9% GDP growth in Q4 2015) appear to have had little impact on California wine sales. These policy and economic factors primarily affected high-end, European “status” wine (such as First Growth Bordeaux.) and low-value “gifting” wine. Most California wine don’t fall into either category and consumption of California wine is being driven by consumer demand, a healthier and a more sustainable driver of growth.

    最后,中国中央政府对廉政监管力度的加强和经济增长放缓(2015第四季度GDP增幅为6.9%)似乎都没有对加州葡萄酒的销售产生影响。新政和宏观经济的因素主要对一些高端的欧洲旗舰酒款(如波尔多列级名庄)和一些低价值的“礼品”酒产生了不小打击。大多数的加州酒都不属于这两类,加州酒的购买力主要来源于大众消费者的日常需求,是一个健康、更稳健的增长推手。

    Speaking of the opportunity in China, Wine Institute’s China Director Christopher Beros said, “Chinese consumers have discovered and embraced California wine. They love the fruit-forward characteristics of California wine and what California wine represents—an appealing and healthy lifestyle and climate that is very ‘on-trend’ with Chinese consumers.”

    当谈到在华商机,加州葡萄酒协会中国区总裁贝鲁斯先生说,“中国消费者已经发现并接受了加州葡萄酒。他们热爱果香特征浓郁的加州酒,和加州酒所传递着的健康的生活方式、加州宜人的气候条件,这些都是在中国消费者中非常时髦的关键词。”

    “China remains the most exciting and highest potential wine market globally. In 2004, the value of imported wine to China [from all countries] was $53 million. Last year it was close to $1.5 billion, representing a 36.3% compounded annual growth rate over the ten year period, with even greater opportunities for growth ahead.”

    “中国目前仍然是全世界最具潜力且最令人兴奋的葡萄酒市场。2004年,中国从全世界进口的葡萄酒总额为5300万美金。但到去年,这个数字已经接近150亿美元。这意味着在过去的10年间,她保持着平均36.3%的年增长率,且她仍然很有增长空间。”

    Contact:
    Christopher Beros
    China Director, Wine Institute (China Office)
    cberos@calchinawine.com

    卢梦溪
    加州葡萄酒协会中国办公室公共关系与市场经理
    gillian@calchinawine.com
    Celebrate California Sustainable Winegrowing During Down to Earth Month in April
    March 24, 2016

    Dozens of Eco-Friendly Winery Events Statewide

    Earth Day Paso Robles D2E Logo 2016
    California wineries are raising awareness of their green, sustainable practices with April events, such as the hands-on sustainability seminar at Captain Vineyards in San Francisco’s East Bay.

    SAN FRANCISCO—Wine consumers’ thoughts turn to “green” this spring during California’s 5th Annual Down to Earth Month in April. Celebrating California’s world leadership in sustainable winegrowing all month long, wineries will host dozens of sustainability-focused events and activities, from Earth Day wine festivals and horseback rides and hikes though green vineyards to Passport Days, VIP eco-tours, wildlife talks, green wine trails and more.

    Created by Wine Institute—the association of nearly 1,000 California wineries and affiliated businesses—Down to Earth Month raises awareness about California’s Sustainable Winegrowing Program, one of the most comprehensive and widely adopted in the world involving vineyards that grow 70 percent of winegrapes and wineries that produce 80 percent of all California wine, a remarkable accomplishment for the world’s fourth-largest wine producer.

    “People are interested in how their wines are grown and made, and our Down to Earth Month celebration is a way for wine consumers to learn about California’s world leadership in sustainable winegrowing. A majority of the state’s wineries and vineyards embrace sustainable practices, reflecting a major trend in California’s wine community.” said Bobby Koch, president and CEO of Wine Institute.

    A joint resolution by the California Legislature proclaiming April 2016 as “Down to Earth Month” in California has been introduced to celebrate the sustainable leadership of California wineries and winegrape growers.

    Here are some of the ways you can join in the fun. More events are being posted at www.discovercaliforniawines.com/d2e.

    North Coast

    In Mendocino—a place of rocky coasts, fog and redwoods—Party for the Planet will be held April 16-25 featuring organic gardening demos, musical performances, organic foods and sustainably-made wines from local purveyors and farmers, and lodging specials.

    On April 23, visit world-renown Napa Valley wineries and restaurants, and stop by the Earth Day Festival in Downtown Napa. Enjoy local wines and foods, local bands and kids’ activities. Napa Valley Vintners, a sponsor of the event, has committed to having all wineries 100 percent certified Napa Green by 2020.

    Sonoma County Winegrowers has also made a commitment to being 100 percent sustainable by 2019. A great way to see their commitment first hand is at the Dry Creek Valley Passport Weekend April 23-24. More than 45 wineries are offering food and wine tasting, and vineyard tours that offer a closer look at their winegrowing practices.

    San Francisco Bay Area

    The San Francisco Bay Area is famous for its scenic beauty, and top-rated restaurants. The Livermore Valley wine region, about 45 minutes east of San Francisco, Gets Down to Earth the weekend of April 22-24 with wineries hosting guided tastings and earth-focused events. Visitors can also take vineyard and winery tours to learn about energy conservation, solar power and sustainable methods for pest, soil and plant management—such as hawks, owls and baby doll sheep.

    South in the Santa Cruz Mountains wine region, more than 50 wineries will offer special tastings during its Passport Day on April 16, one of four times a year when wineries of the Santa Cruz Mountains come together to offer their wines.

    Sierra Foothills

    The Sierra Foothills wine region offers some of California’s highest elevation vineyards. El Dorado Wine Association’s 25th Annual Passport Event takes place April 9-10 and April 16-17 and is a chance to explore 20 of the region’s wineries and visit with their winemakers.

    Central Coast

    On California’s Central Coast, known for dramatic beaches, farms, ranches, the Earth Day Food & Wine Festival on April 23 offers a fun, casual experience with more than 200 growers, vintners and chefs serving local wines and foods with music, dancing and more. This event strives for Zero Waste; last year they generated less than two pounds of trash for over 1,500 visitors!

    Southern California

    In Southern California’s Temecula wine region, South Coast Winery will host its annual Blessing of the Vines on April 10. This event includes great wines, a buffet of farm-to-table locally-sourced food and tours through the vineyards.

    Or embark on Ponte Estate’s electric bus and tour their 310-acre ranch, then visit their winemaking facility to learn about the art and science of sustainable winemaking, followed by a taste from a giant oak cask.

    California Sustainable Winegrowing

    California is a world leader in sustainable winegrowing practices. The California Sustainable Winegrowing Alliance (CSWA), established by Wine Institute and the California Association of Winegrape Growers more than a decade ago, received the governor’s top environmental award for increasing adoption of sustainable winegrowing practices in California. More than 2,000 wineries and vineyards in California participate in the CSWA program.

    Wineries and vineyards around the state have taken an extra step by earning Certified California Sustainable Winegrowing status verified by a third-party auditor through CSWA. Certified California Sustainable Winegrowing and other statewide and regional programs such as Bay Area Green Business Program, Fish Friendly Farming, Lodi Rules, Napa Green and Sustainability in Practice (SIP) play vital roles in the California wine community’s successful efforts to produce high quality wine that is environmentally sound, economically feasible and socially responsible. To learn more, visit: www.discovercaliforniawines.com/sustainable-winegrowing.

    Explore all of the Down to Earth Month activities at www.discovercaliforniawines.com/d2e and check out the California Wines Green Tour video.

    # # #
    MEDIA CONTACTS:
    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

    2016 Down To Earth Events, Tours and Offers
    in California Wine Country

    Check www.discovercaliforniawines.com for updates as events are being added continuously. Listing as of 3/22/16

    NORTH COAST

    Earth Month at Alpha Omega
    April 1-30, 2016
    Time: 10:00 am-6:00 pm
    Cost: Complimentary
    Alpha Omega Winery, St. Helena, Napa Valley
    707/963-9999, concierge@aowinery.com
    Enjoy a complimentary tasting for two when you arrive in a hybrid or electric vehicle.

    A Taste of Spring Dinner at Jordan
    April 9, 2016
    Time: 5:30 pm-9:30 pm
    Cost: $295
    Jordan Vineyard, Healdsburg, Sonoma County
    800-654-1213, rewards@jordanwinery.com
    Celebrate the arrival of spring with a lavish tasting menu dinner. In the spirit of Earth month, each course showcases spring ingredients from our garden and local farms, paired with Jordan Russian River Valley wines.

    Mendocino’s Party for the Planet
    April 16-25, 2016
    Time: 10:00 am-5:00pm
    Cost: Varies
    Various locations throughout Mendocino County
    707/734-0177, gracia@visitmendocino.com
    You’re invited to celebrate the “green-ness” of Mendocino County at the 4th Annual Party for the Planet.

    Barra of Mendocino Organic Wine and Olive Oil Tasting
    April 22-23, 2016
    Time: 10:00 am-5:00 pm
    Cost: Free
    Barra of Mendocino, Redwood Valley
    707/485-0322, katrina@barraofmendocino.com
    In honor of Earth Day, BARRA of Mendocino will be hosting an organic olive oil tasting with their organic wines.

    Earth Day Napa
    April 23, 2016
    Time: 11:00 am-4:00 pm
    Cost: Free
    Oxbow Commons, Napa
    taylorradek@gmail.com
    Featuring exhibits, food, live entertainment, kids activities – and of course, wine.

    Passport to Dry Creek Valley
    April 23-24, 2016
    Time: Varies
    Cost: $55-$135
    Venues throughout Dry Creek Valley, Sonoma County
    707/433-3031
    Tastings, food and wine pairings, and a vineyard tours, highlighting how sustainability operates in the vineyards.

    Spring Vineyard Hike
    April 30, 2016
    Time: 9:45 am -2:00 pm
    Cost: $75
    Jordan Winery, Healdsburg, Sonoma County
    800-654-1213, rewards@jordanwinery.com
    Celebrate Earth Month with a Jordan Vineyard & Winery hiking excursion, featuring mountain views, wildlife, vineyards, lakes, wine tasting and more.

    SAN FRANCISCO SOUTH & EAST BAYS, SANTA CRUZ MOUNTAINS

    Cooper Garrod Walk with the Winemaker
    April 2, 2016
    Time: 11:00 am
    Cost: Free
    Cooper Garrod Estate Vineyards & Silver Mountain Vineyards, Santa Clara County
    408/867-7116, doris@cgv.com
    Go from grape to glass and find out about this Certified Sustainable estate vineyard and winery.

    Passport Day at Cooper-Garrod Estate Vineyards
    April 16, 2016
    Time: 11:00 am-5:00 pm
    Cost: $10/person tasting fee
    Cooper-Garrod Estate Vineyards, Saratoga, Santa Clara County
    408/867-7116, doris@cgv.com
    Sustainable winegrower Cooper-Garrod offers antipasti by the Picnic Guild alongside estate wine.

    Silicon Valley Wine Auction
    April 16, 2016
    Time: Noon-4 pm
    Cost: $90-$125
    Levi Stadium, Santa Clara
    This charity auction benefits education and highlights wineries of the Santa Cruz Mountains.

    Eco Tour at Cooper-Garrod Estates
    April 23, 2016
    Time: Saturdays at 10:00 am-noon
    Cost: Free
    Cooper Garrod Estate Vineyards & Silver Mountain Vineyards, Santa Clara County
    408/867-7116, doris@cgv.com
    Join the Eco-Tour with local expert Bill Bosworth and learn a little more about where the grapes are grown.

    Patrali Paul Art Show & Wine Tasting at Cooper-Garrod
    April 23, 2016
    Time: 11:00 am-5:00 pm
    Cost: $10/tasting fee
    Cooper Garrod Estate Vineyards, Saratoga, Santa Clara County
    408/867-7116, doris@cgv.com
    Celebrate Earth Day as Cooper-Garrod features a single-artist show by Patrali Paul

    Wines & Vines Class at Captain Vineyards
    April 17, 2016
    Time: 1:00 pm-3:00 pm
    Cost: $43
    Captain Vineyards, Moraga, Contra Costa County
    925/631-0714
    Captain Vineyards, the first green winery in Contra Costa County, will show you how wine is processed using green and sustainable practices. Barrel tasting and cheese pairing included.

    Passport Day Santa Cruz Mountains
    April 16, 2016
    Time: Varies
    Cost: $55
    Wineries throughout the Santa Cruz Mountains
    831/ 685-8463, contact@scmwa.com
    Four times a year the winegrowing community of the Santa Cruz Mountains comes together to celebrate the farmers, vintners and families of the Santa Cruz Mountains wine region.

    Livermore Valley Gets Down To Earth
    April 22 – 24, 2016
    Time: Varies
    Cost: Varies
    Various locations throughout Livermore Valley
    925/447-9463, marketing@lvwine.org
    On April 22 – 24th, wineries across the region will highlight sustainable winegrowing and winemaking practices used to craft Livermore Valley’s award-winning wines.

    B.Y.O.B. (Bring Your Own Bottle)
    April 17, 2016
    Time: 12:00 pm-4:30 pm
    Cost: $9.99/bottle
    Page Mill Winery, Livermore
    925/456-7676, info@pagemillwinery.com
    Recycling is good, reusing is better! Bring in your old/clean 750 ml wine bottle and fill it up with Recovery Red.

    SACRAMENTO & INLAND VALLEYS

    Lodi Wine & Food Festival
    April 2, 2016
    Time: Varies
    Cost: $50-$60
    Ole Mettler Grape Pavilion, Lodi
    Located in Lodi, Wine Enthusiast’s 2015 Wine Region of the Year.

    Single Vineyard Night hosted by Russian River Valley Winegrowers
    April 7, 2016
    Time: VIP entrance 5pm, general public, 6pm
    Cost: $60-$90
    Tsakapoulos Library Galleria, Sacramento
    707/521-2534, info@rrvw.org
    More than 20 winemakers and winegrowers — including sustainably-focused J Vineyards & Winery and MacRostie Winery and Vineyards — will be pouring small-lot, single vineyard wines from the Russian River Valley

    SOUTH CENTRAL COAST

    Central Coast Earth Day Food & Wine Weekend
    April 22-24, 2015
    Time: Varies
    Cost: Varies
    Various locations throughout the Central Coast
    kyle@vineyardteam.org
    The Earth Day Food & Wine Weekend celebrates the Central Coast region’s sustainable food and wine culture.

    Central Coast Earth Day Food & Wine Main Event
    April 23, 2016
    Time: 1:00 pm-4:00 pm
    Cost: $75-$115
    Castoro Cellars, San Luis Obispo County
    805/466-2288, kyle@vineyardteam.org
    Fine wine, craft beers, delectable foods, live music Earth Day Food & Wine has become the acclaimed culinary experience of the Central Coast with a sophisticated array of farmers, chefs, and winemakers gathering with guests under the oaks.

    SIERRA FOOTHILLS

    El Dorado Passport
    April 9-17, 2016
    Time: Varies
    Cost: $20-$95
    Venues throughout El Dorado County
    800/306-3956, passport@eldoradowines.org
    Access to 20-plus participating wineries.

    Vino Noceto’s 16th Annual Open House
    April 16, 2016
    Time: 11 am-4 pm
    Cost: $20/per person
    Vino Noceto, Plymouth, Amador County
    Enjoy a gourmet lunch, wine and music at this sustainable vineyard and winery.

    SOUTHERN CALIFORNIA

    Ponte Winery Vineyard Estate Tour
    April 1-30, 2016
    Time: Varies
    Cost: $32-$40
    Ponte Winery, Temecula, Riverside County
    951/694-8855, info@pontewinery.com
    Tour a sustainable, working winery by electric bus.

    Blessing of the Vines
    April 10, 2016
    Time: 4pm – 7pm
    Cost: Contact South Coast Winery Resort & Spa
    South Coast Winery Resort & Spa, Temecula, Riverside County
    951/587-9463 x350
    This fun event includes great wines, buffet of farm-to-table locally-sourced food, unlimited games with vine-based prizes and tours through the sustainable vineyards.

    Explore the Sierra Foothills on a California Wines Road Trip
    March 15, 2016

    Wine Institute Series Offers Tips on How to Sip, Stay and Play in Wine Country

    Sierra Foothills California Wines Road Trip 2016

     
    SAN FRANCISCO—California’s dozens of scenic wine regions offer an exceptional variety of experiences and wines to enjoy. To help visitors explore them all, Wine Institute’s California Wines Road Trips series highlights a different region each month. For March, the spotlight shines on regions in the western foothills of California’s Sierra Nevada mountains. The region was the epicenter of the Gold Rush, which attracted thousands of prospectors who sought their fortunes in the precious metal—and left vines in the soil.

    In the heart of California’s storied Gold Country, the Sierra Foothills wine region includes Amador, Calaveras, El Dorado, Mariposa, Nevada, Placer, Tuolumne and Yuba counties, known for their rich history and rich red wines. Here, visitors can enjoy pairing glasses of local Zinfandel or Syrah with some of California’s most breathtaking scenery including famous attractions like Yosemite National Park and Lake Tahoe, the largest alpine lake in North America.

    SIP: The Sierra Foothills wine region is home to more than 200 wineries. Browse this list of Sierra Foothills wineries or use the discovercaliforniawines.com interactive map to search wineries by amenities such as tours, gardens, picnic areas, food for purchase and more. The Amador Vintners make it easy to plan a winetasting route through the Shenandoah Valley with their downloadable map. Calaveras offers a year-round Passport program for visitors to 23 participating wineries. Explore more than 20 El Dorado wineries at the county’s 25th annual El Dorado Passport events April 9-10 and 16-17. Taste Nevada County wines in quaint downtown Nevada City or visit this region with the Sierra Vintners map. On the Placer County Wine Trail, learn how winemaking came to the area in 1848—the same year that gold was discovered there.

    STAY: From cozy lodges and historic hotels to lakeside cottages and camping, the Sierra Foothills offers wilderness and Wild West charm. Plan a route with overnights in Gold Rush towns such as Grass Valley or Murphys, location of the famous Murphys Historic Hotel where many historical figures slept, including Mark Twain, author of “The Jumping Frog of Calaveras County.” Placerville is home to inns, B&Bs and camping. Or enjoy a room with a lakeside view at South Lake Tahoe.

    PLAY: Outdoor enthusiasts will find outstanding recreation year-round in the Sierra Foothills. The 850,000-acre Tahoe National Forest offers hiking, camping, skiing and swimming and boating in nearby Lake Tahoe in warmer months. Enjoy the giant sequoias on a hike in Calaveras’ Big Trees State Park. Take an adventure on the whitewater rapids of the North and South Forks of the American River or relax on the more placid South Fork of the Yuba River. Yosemite National Park is the star in the crown of the Sierra Nevada range’; plan your visit here.

    Most of El Dorado’s wineries are located within 30 minutes of downtown Placerville, an historic Gold Rush town with unique shops, farm-to-table restaurants and the oldest hardware store west of the Mississippi. Pan for gold where it was first discovered at the Marshall Gold Discovery State Historic Park. Get in on the food and fun May 19-22 at the Calaveras County Fair and Jumping Frog Jubilee—the name a nod to Twain’s famous story.

    The Sierra Foothills are a great place for rock hounds and geology buffs. Explore underground limestone caves at Moaning Caverns (which also offers zip line rides), California Cavern State Historic Landmark, Black Chasm Cavern and others

    MAKE: The Sierra Foothills offers world-class views for photographers. Learn to take outdoor photographs at a multi-day Yosemite Photography Workshop or four-hour Ansel Adams Photography Class. Artsy types will enjoy classes and workshops in drawing, painting, mosaics, printmaking and more at ASiF Studio in Grass Valley or the El Dorado Hills Arts Association. For cooks, make a dish or two in fun cooking classes at Tess’s Kitchen Store, Newcastle Produce or BriarPatch Co-op’s Cooking School.

    GROW: Many gold miners became vintners as the region slowly transformed from Gold Country to farmland. Not surprisingly, some of California’s earliest plantings of Zinfandel, Barbera, Syrah and Sangiovese were found here. Cabernet Sauvignon and Merlot grapes—as well as a variety of white grapes such as Viognier—also thrive in this mountainous terrain, which features high elevations, warm days and wide day-to-night temperature swings. Amador in particular is old vine country; nearly 600 acres of the county’s vines are at least 60 years old, while several vineyards date back to the 19th century. Many Sierra Foothills growers and vintners participate in the California Sustainable Winegrowing Program, adopting best practices for high wine and grape quality that benefit the environment and community.

    EAT: A stroll through nearly any of Gold Country’s historic downtowns and surrounding areas will reveal an array of options from casual to fine dining, featuring local products and wines. Check out these suggestions for Murphys, Placerville, Grass Valley, Angel’s Camp and more. Summer in El Dorado’s Apple Hill area abounds with farmers markets and hands-on experiences such as fruit picking and other agritourism activities. Visit in fall for the apple harvest and make your own apple cider or visit bake shops full of buttery turnovers and the locally famous “Apple Hill Cake.”

    See several fun itineraries from Visit California for more Gold Country trip ideas.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 138 American Viticultural Areas and 4,400 wineries that produce 85 percent of U.S. wine. Established in 1934, Wine Institute is the public policy association of nearly 1,000 California wineries. See: wineinstitute.org.

    # # #

    MEDIA CONTACTS:
    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

    California Wine Exports Set Record in 2015: Worldwide Demand Grows, Despite Strong Dollar
    February 29, 2016

    SAN FRANCISCO — U.S. wine exports, 90% from California, reached $1.61 billion in winery revenues in 2015, an all-time record and a 7.6% increase from 2014. Volume was up 4.1% from the previous year to 461 million liters or 51.2 million cases.

    “California wines appeal to consumers across the globe who recognize the unique quality and excellent value of our wines. Consumers are also attracted to California’s trend-setting lifestyle, innovative cuisine, beautiful wine country destinations and emphasis on environmental responsibility—all of which are reflected in our wines,” said Robert P. (Bobby) Koch, Wine Institute President and CEO.

    Of the top 10 export markets for California wines, the European Union’s 28-member countries were the largest, accounting for $622 million, followed by Canada, $461 million; Hong Kong, $97 million; Japan, $96 million; China, $56 million; Nigeria, $29 million; Mexico, $26 million; South Korea, $23 million; Switzerland, $21 million; and Singapore, $15 million.

    “More than 170 California wineries participate in Wine Institute’s California Wine Export Program and export to 138 countries supported by 15 representative offices around the world which develop markets in 25 countries,” said Wine Institute Vice President International Marketing Linsey Gallagher. California wine exports have increased 91% by value in the last decade and we’re seeing a “premiumization” trend with dollar sales outpacing volume growth. This growth is occurring despite heavily-subsidized foreign competitors, high tariffs and strong dollar.”

    “Removing obstacles to trade and ensuring that California wines have fair and equal access to international sales channels remain our top focus,” said Tom LaFaille, Wine Institute Vice President and International Trade Counsel. “Unfortunately, more and more countries and provinces are “modernizing” their laws to benefit only local wine producers. Wine Institute works closely with the U.S. government to continue to lead initiatives against discriminatory trade barriers which violate international agreements.”

    Wine Institute’s Export Program offers many tools to support California Wines category building efforts around the world, including a consumer website discovercaliforniawines.com in eight languages, social media campaigns in 16 countries, an educational California Wines PowerPoint tool, educational and entertaining video assets, and a strong partnership with Visit California to increase tourism to California wine regions. The program organizes California’s participation in international trade shows and trade missions, hosts master classes and seminars as well as tastings for trade, media and consumers worldwide. Last year’s active schedule of California wine country visits brought in 150 international media and wine buyers from 15 countries.

    Wine Institute’s six Regional Trade Directors in key export markets reported on 2015 exports:

    Canada

    “California wine sales continued to be strong in Canada last year despite unfavorable exchange rates. In 2015, U.S. wine sales surpassed wines from France and Italy for the first time to claim the largest share of import table wines in the Canadian market,” said Rick Slomka, Canadian Trade Director for the Wine Institute. “California wines have built a solid consumer base and enjoy substantial momentum in this market. California wineries have invested significantly to develop their business in Canada and anticipate continued growth, although at a slower pace.”

    Continental Europe

    “Despite a strong U.S. dollar and fierce competition from Old and New World wine countries, nearly all export markets in Continental Europe showed an increase. It is especially encouraging to see that our educational and promotional efforts in Germany, our largest market on the continent, are paying off with an increase of 32% in revenues,” said Paul Molleman, Wine Institute Trade Director for Continental Europe. “The 28-member European Union countries accounted for nearly 40% share of total U.S. wine exports in 2015.”

    United Kingdom

    “The United Kingdom has always been a receptive market for California wines, and a quarter of all U.S. wine exports by volume come to this country. Value increases are now out-stripping volume growth, with U.S. wine export value to the UK rising by 28% last year. The wine trade here has shifted emphasis to restaurants and casual dining, and a burgeoning independent retail sector, leading to increased interest in premium wines from the Golden State. California is better placed here than it has ever been before, and we expect further growth in 2016 and beyond,” said Wine Institute United Kingdom Trade Director John McLaren.

    Japan

    “California wine has been selling well in Japan but supply was a major challenge in the first quarter of 2015 due to the slowdown at the ports along the U.S. west coast. Japan’s California wine imports in January 2015 were down 40.5% by volume from the previous year, and the situation prevented Japanese importers from promoting our wines. After April 2015, the port issue was resolved and supply was back in line with growing demand,” said Ken-ichi Hori, Wine Institute Japan Trade Director.

    “Once the Trans-Pacific Partnership free trade agreement goes into force, the import duty on U.S. wines will be completely abolished in eight years which will help the entire California category grow in Japan. This is critical for the California wine industry, since our competitors, Chile and Australia, already have free trade agreements with Japan, and benefit from a duty advantage over California wines.”

    China

    “With no reliable country-wide sales data, the 2015 numbers based on import/export data for China don’t tell the whole story on California wine performance, and, in fact, are misleading. Looking at consumption of California wines in the premium and super premium categories, the price range for most California wines, sales were up last year. The export decline was due to a drop in less expensive wines being imported following excessive importation in 2013-2014. Sales of higher-priced wines are quite healthy, while even lower-priced wines are selling through as depletions continue. The export data to Hong Kong shows a healthy 41% increase by value in exports, and we know that a portion of volume shipped to Hong Kong is destined for China. The market for California wines in China remains healthy and more consumer driven than in years past when gifting and group purchasing were significant drivers of sales,” said Christopher Beros, Wine Institute Trade Director for China.

    Emerging Markets

    “The strong dollar and difficult trading conditions affected California wine’s performance in emerging markets. However, the region produced clear success stories in 2015, such as Hong Kong, Mexico and South Korea where export value grew 41%, 7% and 5% respectively,” said Eric Pope, Wine Institute Regional Director for Emerging Markets.

    Since 1985, Wine Institute has served as the administrator of the Market Access Program, a cost-share export promotion program managed by the USDA’s Foreign Agricultural Service. For more information, see: Wine Institute’s California Wine Export Program

    # # #

    U.S. WINE EXPORTS
    Year to Date: January-December
    2015 and 2014

     

    Value (U.S. Dollars)

    Variance
    ’15 v ‘14

    Volume (Liters)

    Variance
    ’15 v ‘14

    PARTNER COUNTRY
    Ranked by 2015 Value

    2015

    2014

    Percent

    2015

    2014

    Percent

    European Union Total**

    621,904,744

    517,622,655

    20.15%

    238,587,949

    225,918,167

    5.61%

    Canada

    461,192,662

    487,047,858

    -5.31%

    99,757,425

    94,260,404

    5.83%

    Hong Kong

    97,301,392

    69,067,833

    40.88%

    12,538,952

    10,872,176

    15.33%

    Japan

      96,343,245

    87,789,176

    9.74%

    29,460,014

    25,317,763

    16.36%

    China

    55,556,831

    71,330,769

    -22.11%

    13,384,686

    17,126,232

    -21.85%

    Nigeria

    28,503,088

    21,786,035

    30.83%

    5,985,186

    7,431,449

    -19.46%

    Mexico

    25,973,601

    24,332,594

    6.74%

    9,377,037

    9,973,358

    -5.98%

    South Korea

    23,374,363

    22,211,426

    5.24%

    4,380,885

    5,262,653

    -16.76%

    Switzerland

    21,155,711

    14,088,399

    50.16%

    2,693,876

    2,565,119

    5.02%

    Singapore

    15,197,329

    15,445,349

    -1.61%

    2,804,425

    3,720,924

    -24.63%

    Vietnam

    11,745,692

    19,070,724

    -38.41%

    1,134,683

    2,046,025

    -44.54%

    Philippines

    11,722,946

    8,623,966

    35.93%

    4,075,393

    3,235,127

    25.97%

    Dominican Republic

    11,084,805

    10,091,418

    9.84%

    3,160,844

    2,693,131

    17.37%

    Taiwan

    10,472,125

    12,344,476

    -15.17%

    1,861,286

    2,115,103

    -12.00%

    Brazil

    10,303,626

    6,125,959

    68.20%

    5,477,352

    1,703,758

    221.49%

    United Arab Emirates

    9,290,287

    7,228,898

    28.52%

    1,674,586

    1,845,449

    -9.26%

    Bahamas

    8,346,776

    6,673,886

    25.07%

    1,712,806

    1,538,201

    11.35%

    Norway

    5,732,539

    4,206,375

    36.28%

    2,991,410

    2,456,841

    21.76%

    Thailand

    5,481,811

    6,075,973

    -9.78%

    1,182,239

    1,147,134

    3.06%

    Cayman Islands

    4,685,239

    4,626,070

    1.28%

    500,622

    549,039

    -8.82%

    OTHER COUNTRIES

    71,457,570

    78,267,876

    -8.70%

    18,272,940

    20,915,135

    -12.63%

    WORLD TOTAL

    1,606,826,382

    1,494,057,715

    7.55%

    461,014,596

    442,693,188

    4.14%

    Source: Wine Institute & Global Trade Information Services, using data from U.S. Dept. of Commerce.  Preliminary numbers. Includes hard cider. History revised.

    *Statistics exclude re-exported wine due to U.S. DOC changing its reporting to exclude this wine.

    **Stats for the 28 EU countries are combined because transshipments to final destinations in neighboring countries make a country-by-country breakdown not reflective of actual consumption in each country.

    To convert liters to gallons, multiply liters by .26418

    To convert liters to cases, divide liters by 9

     

    U.S. WINE EXPORTS 1995-2015

    Year

    Volume
    (In millions)

    Value
    (In millions of dollars)

    Gallons

    Liters

    Cases

    Revenues to Wineries

    2015

    121.8

    461.0

    51.2

    $1,607

    2014

    117.0

    442.7

    49.2

    $1,494

    2013

    115.1

    435.8

    48.4

    $1,553

    2012

    106.9

    404.8

    45.0

    $1,336

    2011

    111.4

    421.6

    46.8

    $1,297

    2010

    107.6

    407.3

    45.3

    $1,064

    2009

    106.4

    402.8

    44.8

    $859

    2008

    125.5

    474.9

    52.8

    $963

    2007

    115.9

    438.8

    48.8

    $911

    2006

    105.1

    397.9

    44.2

    $843

    2005

    101.5

    384.1

    42.7

    $659

     2004

    119.1

    451.0

    50.1

    $796

     2003

    92.3

    349.2

    38.8

    $621

    2002

    73.4

    277.8

    30.9

    $542

    2001

    78.8

    298.3

    33.1

    $531

    2000

    77.8

    294.4

    32.7

    $551

    1999

    74.2

    281.0

    31.2

    $541

    1998

    71.1

    269.1

    29.9

    $532

    1997

    58.7

    222.1

    24.7

    $415

    1996

    46.5

    175.9

    19.5

    $320

    1995

    37.9

    143.5

    15.9

    $236

    Source: Wine Institute & Global Trade Information Services, using data from U.S. Dept. of Commerce. History revised.

    US Wine Exports in Millions of Dollars

    Source:  Wine Institute & Global Trade Information Services, using U.S. Dept. of Commerce data. History revised.

    Explore Lodi on a California Wines Road Trip
    February 16, 2016

    Wine Institute Series Offers Tips on How to Sip, Stay and Play in Wine Country

    Lodi California Wines Road Trip 2016


    SAN FRANCISCO—California’s many scenic wine regions offer an array of experiences and wines to enjoy. To help visitors explore them all, Wine Institute’s California Wines Road Trip series highlights a different region each month. For February, visitors are invited to discover Lodi, California.

    Lodi has some of the oldest Zinfandel vines in California, many dating back to the Gold Rush of 1849. Lodi’s wine industry continued to flourish through Prohibition, thanks to farmers who maintained their crops for legally sanctioned “home winemaking.” Today, Lodi is Wine Enthusiast’s 2015 Wine Region of the Year and a leading producer of California’s top varieties. However, with over 100 varieties now in production, Lodi offers a vast portfolio of diverse and interesting wines, all of which thrive in the region’s Mediterranean climate of warm days and cool nights.

    Wine consumers can reach Lodi by driving 45 minutes south of Sacramento or two hours northeast of San Francisco. Here are recommendations for enjoying Lodi Wine Country:

    SIP: Visitors can choose among nearly 80 wineries in Lodi. Check out this printable map or use the discovercaliforniawines.com interactive map to search wineries by amenities such as tours, gardens, picnic areas, food for purchase and more. A great way to start a Lodi wine road trip is to visit the Lodi Wine & Visitor Center, which offers a tasting bar with a wide selection of local wines, an educational demonstration vineyard and a gift shop with handcrafted products. One can then set out to wine country from there.

    STAY: The destination offers various accommodations for every budget, from charming B&Bs and hotels to motels and vacation homes – all located close to the historic downtown and area wineries.

    PLAY: The Lodi Wine & Food Festival on April 2 is offering wine tasting and pairings, dishes from 15 local restaurants, olive oil tasting and the chance to meet the winemakers. The 12th annual Zinfest May 13-15 at Lodi Lake is a tasting of handcrafted Zinfandels and other wines from over 40 wineries, along with cooking and wine education classes. Celebrate the harvest with the Lodi Grape Festival on Sept. 15-18, featuring murals and competitive exhibits, carnival experiences, wine and food tastings and more

    Surrounding Lodi wine country are thousands of acres of nature preserves—a river-rich basin and marshes that sustain hundreds of species of birds, mammals, amphibians, reptiles, and fish. The Cosumnes River Preserve is a favorite among visitors and offers year-round hiking trails and an educational visitor center. Lodi Wine & River Tours lets guests glide down the beautiful Mokelumne River while sipping local wines and looking for wildlife. For those who’d rather stay on land, Lodi features a variety of zoos and museums, golfing, galleries and quaint downtown shopping.

    MAKE: Those who like to get hands-on can take part in a variety of classes from art to cheese-making. The Lodi Community Art Center features art classes for adults and teens, while the Mudd Mill offers pottery painting classes for the family. Cheese Central designed its workshops for those who consider food a work of art, with instruction on how to make cheese, bread, pastas and more.

    GROW: Closely identified with Zinfandel, Lodi is predominately a red winegrowing region, with approximately two-thirds of Lodi’s winegrape acreage dedicated to red varieties. Lodi’s winegrowers created the Lodi RulesTM program, which awards third-party certification for sustainable winegrowing practices to ensure green claims for vineyards are accurate and substantiated. And more than grapes grow in Lodi: each summer the Lodi Farmers Market takes place on Sundays, offering a cornucopia of fresh produce as well as baked goods, crafts, food vendors and live entertainment.

    EAT: Lodi winery dinners and farm-to-fork experiences are abundant. Lodi restaurants offer visitors an abundance of dining options, from American to ethnic fusion menus.

    For more fun facts about Lodi click here.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 137 American Viticultural Areas and 4,400 wineries that produce 85 percent of U.S. wine. Established in 1934, Wine Institute is the public policy association of nearly 1,000 California wineries. See: wineinstitute.org.

    # # #

    MEDIA CONTACT:
    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

    Explore Lake County on a California Wines Road Trip
    January 20, 2016

    Wine Institute Series Offers Tips on How to Sip, Stay and Play in Wine Country

    Lake County California Wines Road Trip 2016

    SAN FRANCISCO—California’s dozens of scenic wine regions offer an exceptional variety of experiences and wines to enjoy. To help visitors explore them all, Wine Institute’s California Wines Road Trip series highlights a different region each month. For January, visitors are invited to discover Lake County, located in California’s beautiful North Coast region.

    Lake County takes its name from its many lakes, most prominently Clear Lake, which is one of the largest natural freshwater lakes in California and a popular destination for water skiing, bass fishing and kayaking. Estimated at 2.5 million years old, Clear Lake is thought to be one of the oldest lakes in North America.

    Located midway between the Pacific Coast and California’s Inland Valleys in the state’s coastal mountain range, Lake County’s 8,700 acres (3,520 hectares) of vineyards are 1,370-2,600 feet (418-792 meters) above sea level. These dramatic high-elevation vineyards receive approximately 265 days of bright sunny days and cool afternoon breezes, making the region ideal for winegrowing and outdoor recreation.

    SIP: Lake County is home to more than 30 wineries and 160 growers. Browse this list of Lake County wineries or printable map. Or use the discovercaliforniawines.com interactive map to search wineries by amenities such as tours, gardens, picnic areas, food for purchase and more. A few starters: with four tasting rooms on Main Street, the town of Kelseyville offers a fun, leisurely way to enjoy an afternoon of wine tasting. And there are about a dozen wineries to discover in and near the volcanic hillsides of the Red Hills American Viticultural Area along with spectacular views of Mt. Konocti, a dormant towering volcano.

    STAY: Lake County’s charming accommodation options include small inns and hotels, lakeside cottages, winery properties and even vintage railroad cabooses. For more information visit lakecountywineries.org or lakecounty.com.

    PLAY: Chocolate lovers should check out Wine & Chocolate on Feb. 6. This charity fundraiser for the Lake County Family Resource Center features Lake County wineries pouring their fabulous wines under one roof as well as wine and olive oil sensory classes. Another great time to visit Lake County is during the 2016 Lake County Wine Adventure May 20–22. The Gala kick-off evening May 20 is followed by a two-day passport adventure with 25-plus wineries offering wine, food pairings, music and fun.

    Outdoor enthusiasts will find much to do in Lake County. A hiker’s paradise, it offers 100 miles of trails to explore including Mt. Konocti County Park, part of the Mendocino National Forest and many more. Fishing, camping and birding are also popular pursuits here. Clear Lake was designated as an Important Bird Area by the Audubon Society long ago because it serves as a vital resting spot for migrating birds on the Pacific Flyway. Take an Eyes of the Wild pontoon boat tour or join the Heron Days boat tours this spring (usually April or May), where the local Audubon Society points out Great Blue Herons and other amazing avians. Biking is also big here, boasting 11 Konocti Trails.

    MAKE: Crafty types can draw inspiration visiting California’s first Quilt Trail, featuring 79 painted quilt squares on highly visible barns and buildings throughout Lake County. Enjoy local wines while learning to paint with oil or join the fun at a Wineglass Painting Party on Jan. 31, just a few of the events offered at the Lake County Wine Studio.

    GROW: Lake County is a thriving agricultural area with winegrapes, pears and walnuts as the three main crops. Most known for Cabernet Sauvignon and Sauvignon Blanc, the region’s moderate climate allows a diverse range of other grape varieties to thrive here including Zinfandel, Petite Sirah, Chardonnay, Malbec, Barbera and Syrah. Sustainable winegrowing efforts are central to Lake County’s approach. To support and enhance Lake County vineyards, the Lake County Winegrape Commission has two programs to assist growers. The Master Vigneron Program (MVP) provides education and training to vineyard managers and foremen in leading industry viticultural practices and leadership. Growers and vintners also participate in the California Sustainable Winegrowing Program to adopt best practices for high wine and grape quality that benefit the environment and community.

    EAT: Where winegrapes grow, olives are often found nearby. Lake County is gaining a reputation for award-winning olive oils. Discover the products of The Villa Barone, located on a 160-acre ranch that also offers weekend immersion experiences. Or enjoy olive oil samples, wine tasting, hula hooping and even an olive pit spitting contest at the Kelseyville Olive Festival April 24.

    In 2015, Lake County produced 40 percent of the pears that were sold on the fresh market in California. Taste why they are so popular at the Kelseyville Pear Festival, held the last Saturday of September. For artisanal goat cheese, visit the Bodega & Yerba Santa Goat Dairy in Lakeport for a farm tour and tasting; phone ahead for a reservation at 707/263-8131.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 136 American Viticultural Areas and 4,400 wineries that produce 85 percent of U.S. wine. Established in 1934, Wine Institute is the public policy association of nearly 1,000 California wineries. See: wineinstitute.org.

    # # #

    MEDIA CONTACT:
    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

    Explore Napa Valley on a California Wines Road Trip
    December 03, 2015

    Wine Institute Series Offers Tips on How to Sip, Stay and Play in a Different California Wine Region Each Month

    Sonoma County California Wines Road Trip 2015

    SAN FRANCISCO—With dozens of diverse wine regions, California wine country offers a dazzling variety of experiences to enjoy. To help visitors explore them all, Wine Institute’s California Wines Road Trips series highlights a different region each month. For December, visitors are invited to discover where to sip, stay and play in Napa Valley, located in California’s scenic North Coast region.

    Napa Valley is a small region with a deservedly big reputation. Only 30 miles long and a few miles wide, Napa Valley produces just four percent of California’s winegrapes. However, in 1976, Napa wines won global recognition when they famously bested French wines in the “Judgment of Paris” tasting. Napa Valley’s world-renowned wines have found an equal match with the area’s thriving culinary scene, where visitors and locals alike enjoy a range of options, from Michelin-starred restaurants to quirky and delicious food trucks.

    SIP: Napa Valley is a wine lover’s paradise. Start exploring the region’s wineries with this helpful map from the Napa Valley Vintners. Or use the discovercaliforniawines.com interactive map to search wineries by amenities such as tours, gardens, art displays, concerts and picnic areas. While tasting, it is best to pace oneself by using the spit bucket, which is considered polite, and have a designated driver or take an escorted tour.

    STAY: From exclusive five-star resorts to charming little inns and even budget-friendly campgrounds, Napa Valley has accommodations to suit every traveler’s preference. Start the journey with a ramble through vineyard hideaways and B&Bs listed at Visit Napa Valley.

    PLAY: Take your wine country experience to new heights with an iconic hot air balloon ride above the vineyards. Stroll through “Old West” style Calistoga, where you’ll find dining, shopping and the town’s famous thermal mud baths, a fun activity to pair with wine tasting. Napa Valley also has some 40 other spas and fitness centers to experience.

    For art lovers, spend an afternoon at the di Rosa Preserve, which houses some 2,000 works of contemporary art by 800 artists. Take in the symphony or ballet at the Napa Valley Performing Arts Center at Lincoln Theater in Yountville. Or visit during Arts in April, when cities throughout Napa Valley feature art installations, pop-up exhibitions, live performances, tours and access to private collections.

    For nightlife, find live music in many of Napa’s downtown establishments, and the Uptown Theater is a restored art deco building showcasing world-famous music and comedy acts.

    The ultimate Napa Valley wine experience takes place each June during Auction Napa Valley, a world-recognized charity wine event. Enjoy Napa Valley’s exceptional wines, culinary treats and intimate time with its renowned vintners wrapped in the splendor of the valley’s incomparable scenery. Proceeds from Auction Napa Valley benefit community health and children’s education nonprofits. Tickets go on sale Feb. 1, 2016.

    MAKE: Many Napa wineries offer special blending seminars, where visitors can play winemaker for a few hours creating their own red wine blend. Find tasting and blending experiences here. For cooking classes, the famous Culinary Institute of America offers anyone who loves wine and food to perfect their technique with the Saturday Kitchens program or a Samplings demonstration class. View more culinary adventures here.

    GROW: Named California’s first American Viticultural Area (AVA) in 1981, Napa Valley has an abundance of diverse soils and microclimates and is part of or contains 18 AVAs. While internationally acclaimed for its Cabernet Sauvignon and Merlot, fine Chardonnay, Pinot Noir, Sauvignon Blanc, Zinfandel, Cabernet Franc and many other varieties are grown here. Home to the first Agriculture Preserve in the U.S., Napa Valley Vintners has established the goal that every eligible member will be in the Napa Green Certified Land or Napa Green Certified Winery program by 2020.

    EAT: Napa Valley has a vibrant wine and culinary culture. The tiny town of Yountville alone is home to more Michelin stars per capita than anywhere else in North America. For a casual adventure, visit the many purveyors at the Oxbow Public Market or grab a picnic lunch at the Oakville Grocery—the oldest continuously operated grocery store in California. For restaurants with a Napa Valley Wine List Award, check out these establishments with outstanding selections of Napa wines.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 136 American Viticultural Areas and 4,400 wineries. Established in 1934, Wine Institute is the public policy advocacy association of nearly 1,000 California wineries and affiliated businesses.

    # # #


    MEDIA CONTACT:

    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

    Explore Sonoma County on a California Wines Road Trip
    November 12, 2015

    Road Trip Series Offers Tips on How to Sip, Stay and Play in a Different California Wine Region Each Month

    Sonoma County California Wines Road Trip 2015

    SAN FRANCISCO—As the leading wine and food destination in the U.S., California attracts culinary travelers from across the globe. With dozens of wine regions to explore, Wine Institute is helping visitors by turning the spotlight on a different region each month, highlighting where to sip, eat, drink and play. This month, explore a gourmet journey to Sonoma County, the largest producer of Pinot Noir in California.

    Home to 500-plus wineries, a renowned cheese trail, farm and vineyard dinners, artsy beach and wine country towns and 55 miles of ruggedly beautiful coastline, Sonoma County is one of the most well-known wine regions in California, but there’s always something new to explore. Winemakers, inspired by the region’s incredible abundance and diversity of varietals, are creating some of the state’s most celebrated wines.

    SIP: Sonoma County is most known for its Pinot Noir, Chardonnay, Zinfandel and Cabernet Sauvignon, but it grows many of California’s 100-plus grape varieties.  Explore the region’s 500-plus wineries in 18 American Viticultural Areas (AVAs) with this interactive map of Sonoma County wineries.  Or visit the discovercaliforniawines.com interactive map to search wineries by their many amenities such as gardens, art displays, concerts, tours and picnic areas. For those travelers looking for themed tasting routes, from dog-friendly wineries to specific wine varietals, they can check out www.sonomawine.com/visit-our-wineries/suggested-tasting-routes.

    STAY: Choose from luxury and full-service resorts, B&Bs tucked among the vines, charming seaside lodges, cabins and campgrounds, trendy downtown hotels or small inns on vineyard hillsides. Many prefer to pamper themselves at one of the area’s 40-plus spas and wellness centers, some of which offer access to natural thermal springs. Popular towns to stay in range from Bodega Bay on the coast and charming wine country towns such as Sonoma, Healdsburg, Sebastopol or Petaluma.  Explore all the options at Sonoma County Tourism.

    PLAY: Nov. 21-22 the Holiday in Carneros kicks off the holiday season with wineries opening their doors for wine and food pairings, barrel and new release tastings and more.  After the holidays, make merry in the new year with the annual Winter WINEland Jan. 16-17, featuring tours, tastings of limited production wines and more at 140 wineries.  Check in regularly for more wine events at www.discovercaliforniawines.com/events.

    More fun things to do: Hike among the giant trees at Armstrong Redwoods State Natural Reserve, along the wild coast of Bodega Head in Sonoma Coast State Park, with a docent at Jack London State Historic Park or on one’s own at Sonoma State Historic Park—site of the northernmost Franciscan Mission in California.  Pair local wines with wildlife at Safari West, which features private safaris from Winos and Rhinos to Cheetahs and Chardonnay.  Sip, taste, shop and stroll along historic wine town squares such as Sonoma Plaza and Healdsburg Plaza.

    MAKE: Guests can make their own version of the state’s signature beverage at one of many blending classes at area wineries, some of which offer cooking classes or wine and food pairing sessions.  With more artists than any other county in the Golden State (27,000-plus), the region is known for its relaxed, freethinking spirit and art galleries.  Get inspired and make art at occasional classes hosted by the Sebastopol Center for the Arts and Petaluma Arts Center.

    GROW: Sonoma County has a variety of micro-climates from coastal ranges perfect for Chardonnay and Pinot Noir to warmer inland areas where Cabernet Sauvignon and Zinfandel thrive.  Reflecting the community’s commitment to green practices, Sonoma County Winegrowers aim to have 100 percent sustainable vineyards by 2019.  In addition, more than 100 organic farms and dozens of farmer’s markets are held, giving travelers the chance to select fresh ingredients for a snack or meal.

    EAT: Besides grapes, Sonoma County produces a variety of specialty foods from seafood, meats and artisan cheese to honey, lavender, olives, pumpkins and olive oils, most of which can be tasted at various gourmet shops or farms.  The region’s more than 500 restaurants range from Michelin- and Zagat-rated stars to casual eateries like gastropubs.  Savor fresh local oysters at Bodega Bay Oyster Company or taste along the Sonoma-Marin Cheese Trail, where many creameries are open to the public (call ahead to make sure).

    For another kind of comfort food, save some space for Mom’s Apple Pies in Sebastopol, which bakes fresh daily from local Gravenstein apples and other local fruit.  To get hands on, sign up for an agri-tourism or farm trail experience.  Each September the region’s farms open their doors during Weekend along the Farm Trails, where visitors can meet the artisan producers, enjoy tastes, tours and demonstrations, take hayrides and experience life behind the barnyard gates.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 136 American Viticultural Areas and 4,400 wineries that produce 90 percent of U.S. wine. Established in 1934, Wine Institute is the public policy association of nearly 1,000 California wineries. See: wineinstitute.org

    # # #


    MEDIA CONTACT:

    Wine Institute Communications Dept.
    415/356-7525
    communications@wineinstitute.org

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    2015 California Winegrape Harvest: Early, Light and Exceptional Quality
    October 15, 2015

    The winegrape harvest at Bien Nacido Vineyards in Santa Barbara County  on California’s Central Coast. Photos by George Rose

    The winegrape harvest underway at Bien Nacido Vineyards in Santa Barbara County on California’s Central Coast. George Rose photos.

    SAN FRANCISCO—The 2015 year delivered California vintners and growers across the state another stellar vintage.  Despite a lighter crop—compared to last year—from one of the earliest seasons on record, wildfires during harvest in some regions and a fourth year of drought, quality is high across the board.  A mild winter causing early bud break, followed by protracted bloom and unseasonably cool weather in spring, contributed to smaller grape clusters and variable crop size.  An intense, compacted harvest began in July for sparkling wines and some still white wines, and was finished for most wineries by the end of September.  The crop is estimated to be nearly 3.8 million tons, according to industry experts.

    “The quality of the 2015 vintage for California statewide is excellent,” said Robert P. (Bobby) Koch, president and CEO of Wine Institute. “After three record harvests, a lighter vintage will not impact our supply of California wines for wine lovers nationwide and throughout the world.”

    “Harvest started 10 days or so early in our north and central coast vineyards because of the warm weather and reduced crop size,” said Keith Horn, VP Grape Management for Constellation Brands. “Happily, we harvested superior quality grapes, just a little lighter crop.”

    “This year is only the third time since 1982 that harvest has finished in September, so to say that this is an early season understates the point a bit,” said Cameron Parry, winemaker for Groth Vineyards & Winery in Napa Valley.  “This year lines up fairly well with 1997, one of the other three September finishes. Yields have been down across the board, but this is not surprising, as we are coming off of an unprecedented run of three large harvests (’12, ’13, and ’14). Though there isn’t a lot of it, the quality of the crop this year is exceptional.  All the Cabernet ferments are showing big, rich, ripe fruit in great balance with the tannins, and the color metrics are off the chart this season.  2015 should prove to be another in an epic string of superior quality vintages.”

    “This year was the earliest harvest in my 46 years as a winegrower,” said Richard Sanford, owner of Alma Rosa Winery & Vineyards in Santa Barbara County, primarily producers of Pinot Noir and Chardonnay. “We began on August 10 and were finished by September 8. Others in our area have experienced similar early ripening. The tonnage of grapes is lower than the last two vintage. The quality is superb and will make excellent wine. I would say 2015 is an excellent vintage for wines from the Santa Rita Hills.”

    Tracey Hawkins, co-founder of Hawk and Horse Vineyards in Lake County, is also excited about the harvest, in spite of the Valley Fire that swept through parts of the region in September. “Lake County has seen an early and slightly light 2015 harvest, with some wineries recording their earliest harvest to date,” said Hawkins.  “It was a hot, dry summer, which made the fruit from this vintage very flavorful—and may account for the lightness and earliness of the vintage. Most report tonnage approximately 10 percent lighter than usual, however, others report slightly larger than normal tonnages. Fruit quality across the board is stellar. Harvest was delayed for some when the Valley Fire struck, but harvest resumed in most areas within four days.”

    “The drought clearly had an effect in this 2015 vintage,” stated Montse Reece, winemaker for Pedroncelli Winery in Sonoma County. “This has been an early and light harvest, with smaller berries and concentrated fruit flavors. The high temperatures in August and early September accelerated maturity and picking times. Yields were 20 percent lower on average. I’m seeing mild acids, moderate to low alcohols and intense aromatics in all our varieties. This is a vintage of exceptional quality.”

    There was more praise for fruit quality from Aaron Lange, who is in charge of viticulture operations at LangeTwins Family Winery & Vineyards. “The 2015 vintage in the Lodi appellation was early, light, and intense,” said Lange. “The season began almost three full weeks ahead of normal and was complete by the end of September.  Red varietals, like Cabernet Sauvignon, had light yields across the board, mostly due to loose clusters and small berry size. Throughout the season, we worked hard to keep up with the fast-paced harvest to deliver winegrapes to wineries at the optimal time with winemakers loving the concentrated colors and flavors of the fruit.”

    # # #

    2015 Vintner Quotes from Throughout California

    LAKE COUNTY
    Matt Hughes, Winemaker
    Six Sigma Ranch and Winery

    For Lake County and Six Sigma Ranch it’s easily been the most challenging harvest to date. The fires devastated the area and our community is in full recovery mode. Our thoughts go out to those who have had significant losses.  Our ranch was evacuated three times, all during harvest operations, but we managed to keep things rolling and haven’t had to make any changes directly related to the fires.  One of the major concerns was the possibility of smoke taint and I’m happy to report that after talking with many other growers and winemakers, not one test result or sensory assessment has shown a perceptible level of taint. Overall yields have been average to below average for some varieties such as Cabernet Sauvignon and Sauvignon Blanc.  Most whites came in very early and wineries finished harvesting those grapes by the first week in September with the fruit retaining a very nice acid balance due to the quick season.  Cabernet Sauvignon is shaping up to be one of the stars of the vintage; with light, loose clusters contributing to complex and dense berries.  We have high expectations.

    LIVERMORE
    John Concannon, Fourth Generation Vintner
    Concannon Vineyard

    We at Concannon are experiencing another high quality fruit year in 2015.  Although our yields are lower than the previous three years, we are very excited to see the high concentration of fruit flavors in our whites and reds.  Livermore Valley temperatures have been warm during the days, but at night we have received the coastal-influenced cooler temperatures to maximize optimal ripeness. Overall, Vintage 2015 is shaping up to be an amazing harvest.

    LODI
    Keith Horn, VP Grape Management
    Constellation Brands

    The vineyards in Lodi did not appear to be heavily stressed during the growing season. Rains in December helped alleviate some drought issues. January was completely dry, and February rainfall was below average. Dry conditions were mitigated by cold mornings, fog and low weed growth. Rain events in April helped ease dry soil conditions. Harvest 2015 started out fast and furious with Pinot Grigio and Sauvignon Blanc. This was one of the earliest harvests on record. With a prolonged bloom and cool weather, we saw reduced berry set resulting in cluster size that was smaller than 2014.  Overall crop size is short of last year, especially in reds. Red varietals matured rapidly. Despite early ripening, color and quality appear to be good.

    MADERA
    Darin Peterson, Winemaker
    Quady Winery

    The harvest of 2015 in Madera could be summed up in three words—early, quick and intense. After another dry winter and warm spring, some varieties were as much as two weeks ahead of their historical average harvest dates. Then in the middle of the harvest, hot weather compressed picking schedules for remaining varieties. Growers and wineries reported finishing harvest earlier than ever. Many growers reported average yields and in some cases slightly above.

    Steve Schafer, Owner
    San Joaquin Wine Company

    Harvest this year is even earlier than last year, with white varietals maturing in early August. Crop size on white varietals is average with brix, pH, and total acids within the normal ranges. Red varietals are proving more of a challenge with the crop being slightly lighter than normal with quite a variability of maturity within districts, as well as individual vineyard blocks.

    MENDOCINO
    Michael Fay, Winemaker
    Goldeneye

    Another great vintage emerged from Anderson Valley from what originally looked like a potentially challenging year. We had the earliest start to our estate harvest ever (Aug. 13), and our earliest finish (Sept.14). Early harvest is a blessing here as it can get very cold and wet mid-October. We were able to pick at ideal physiological ripeness. While yields were down and approaching near average levels after three vintages in a row of abundant crops, the quality and purity of the 2015 fruit is evident. The wines show the hallmarks of great Anderson Valley Pinot Noir, with equal parts lushness and beauty, mixed with rustic savory notes, and a touch of wildness.

    NAPA VALLEY
    Delia Viader, Ph.D., President & Founder
    Viader Vineyards and Winery

    2015 harvest is the first in 30 years that we started picking on August 30. Tannins are firm and enduring, but without the up-front boldness delivered in 2013; they seem to have more of the nuanced finesse of the 2014’s and flavors are more in the realm of ripe “black fruits.” This harvest accelerated much in the same way 1990’s did—heat at the last possible “minute.” Again the persistent drought in California has posed an interesting challenge to our “veteran” vines that, with their very deep roots, weathered the drought magnificently.

    PASO ROBLES
    Jeff Meier, Director of Winemaking, President
    J. Lohr Vineyards & Wines

    In Paso Robles, four years of drought and unseasonably cold, windy and cloudy weather in May, greatly impacted berry set. 2015, in many respects, is very reminiscent of the 2004 vintage in terms of crop size and warm growing season. Fortunately, unlike 2004, weather during veraison was mild, preserving color development of most Bordeaux and Rhone varietals.  This very warm year in concert with the extremely small crop size prompted an early vintage start in late August. Cabernet Sauvignon yields were down by as much as 60 percent!  Other Bordeaux varietals are down closer to 10 percent. One silver lining is the very high quality red wines.  Color densities are the highest seen in more than a decade.

    SAN LUIS OBISPO
    Brian Talley, Owner/Winegrower
    Talley Vineyards

    The consensus of growers and winemakers in San Luis Obispo wine country is that it was early and light. Our region experienced the same early harvest that was typical throughout the state with most growers completing harvest by the third week of September, assisted by the fact that our region is widely planted to the early ripening cool climate varieties of Chardonnay and Pinot Noir. Low yields resulting from the ongoing drought also contributed to the early harvest. Acidity is higher than 2014 and I expect more concentration of flavor due to the low yields.

    SANTA BARBARA
    Louis Lucas, Third Generation Grape Grower
    Lucas & Lewellen Vineyards

    Harvest started a couple of weeks earlier than ever before. Our yields in some varieties, like Pinot Noir and Pinot Grigio, are unbelievably low. Both bunch size and berry size are small. This situation is statewide, especially in the coastal regions. Everyone is questioning why. Many things enter into it, like the fact that we had three large crops in a row, an early fall frost, a warm winter, bad weather during flowering, irregular berry set, a lack of winter rains and no deep soil moisture.  Our total production will be down about 50 percent. I do expect the 2015 vintage to be a quality one. We were done harvesting a month early.

    SANTA CRUZ MOUNTAINS
    Jason Robideaux, Winemaker
    Clos LaChance Wines

    The 2015 harvest, much like 2014, came quite early, the earliest harvest to date by nearly a week.  The yields are well below average and looking to be about 20 percent down on our estate in San Martin, and close to 50 percent down on Santa Cruz Mountains’ fruit.  Pinot Noir and Chardonnay vineyards in the mountains took the biggest hit, and in some cases there was not even enough crop load to warrant picking.  On the upside, we are seeing quality in the grapes that we have never seen before.  Berry size is tremendously small, contributing to lower yields, but giving us much higher skin to juice ratio in the fermenter.  We are expecting outstanding quality in 2015 wines, which will make up for lack of quantity.  This will be our earliest finish ever by close to a month on our estate.  Just in time for rains to start filling our thirsty soil profile.

    SIERRA FOOTHILLS
    Bill Easton, Winemaker
    Terre Rouge & Easton Wines

    This is our earliest harvest on record due to the ongoing drought and vine set. Quality is very high. Harvest weather has been perfect. In the eight-county Sierra Foothills AVA, some higher-elevation vineyards were affected by wet, cold weather in May with hail, resulting in a poor set and a reduced crop. In much of the Shenandoah Valley, California AVA, the Zinfandel crop remained about the same quantity as last year with good ripeness and acidity. The substantial Butte Fire in Northern Calaveras County had a mostly negligible effect on the Sierra Foothills grape harvest. Its activity was mostly north of important Calaveras County growing regions, and it stayed far south of Amador County wine regions. The smoke from the fire tracked east towards Lake Tahoe and into Nevada. The 2015 vintage will be an exciting year to watch as it matures in our cellars.

    SONOMA COUNTY
    Pat Henderson, Senior Winemaker
    Kenwood Vineyards

    The vintage of 2015, the 110th at our Sonoma winery, began early with our Sauvignon Blanc reaching maturity August 18. The early and quick start was due primarily to the weather and the light vineyard yield. Even though the summer was generally mild, last spring’s dry warm weather contributed to early vine development. The quality of the fruit is exceptional: our Sauvignon Blancs are particularly fragrant, and our red wines are showing excellent color and body only a few days into fermentation. While I wish we had more fruit, I couldn’t be happier with how things taste.

    SOUTHERN CALIFORNIA/TEMECULA
    Jon McPherson, Master Winemaker
    South Coast Winery and Carter Estate Winery

    The warm, dry winter and spring seemed drive the vintage once again. The 2015 harvest started early. Most of the white varieties for table wine had been picked by mid-August. Yields on the whites were average to slightly below average. For most of the red varieties, high winds and warm temperatures followed by cool, damp conditions in the spring gave rise to poor set and overall low cluster weights for everything from Alicante to Zinfandel. Many of the Bordelaise varieties were off yield as much as 50 percent. A couple of light monsoonal rainstorms gave a much needed drink to the vines in early September with little to no damage to any of the grapes still hanging. While the actual yields have been low, most of the local producers find that the quality this vintage is exceptionally high.

    # # #
    MEDIA CONTACT:
    Wine Institute
    communications@wineinstitute.org
    Explore Mendocino County on a California Wines Road Trip
    October 13, 2015

    New Series Offers Tips on How to Sip, Stay and Play in Wine Country

    Mendocino County California Wines Road Trip 2015

    SAN FRANCISCO—California wine country offers a variety of experiences to enjoy, from wine regions in the foothills of the Sierra Nevada Mountains to those along the state’s 800-mile coastline where visitors—and winegrapes—enjoy warm days, cool nights and beautiful beaches. To help visitors explore them all, Wine Institute is launching a new series of California Wines Road Trips. First up in the series: where to sip, stay and play in Mendocino County, located in the North Coast region of the state.

    Home to towering redwoods and a foggy coast, Mendocino County winemakers, farmers and artists are drawn to its rugged beauty—more than 90 percent of the land is wild and undeveloped. With a small-town vibe and relaxed hospitality, Mendocino County is a great place to start touring wine country.

    SIP: Explore the region’s wineries with this map of Mendocino County wineries. Or use the discovercaliforniawines.com interactive map to search wineries by amenities such as tours, gardens, art displays, concerts and picnic areas.

    STAY: Mendocino County offers dozens of romantic and charming inns, B&B’s and lodges. Stay in the completely walkable Mendocino Village—listed on the National Register of Historic Places—or select a secluded cottage in the redwoods or on an ocean-front vista. Explore the options at Visit Mendocino.

    PLAY: October 17-18, Hopland’s Fall Passport Event opens the doors to local wineries with tours, art, live music and food pairings plus educational seminars to learn more about wine. More fun things to do: take a hike among immense redwood trees in Jackson State Forest or see the world’s tallest living tree in the Montgomery Woods State Reserve. On the coast, check out the historic Point Cabrillo lighthouse, where migrating whales can be spotted. Wrap up the adventure with a scenic ride on the historic “Skunk Train.”

    MAKE: The picturesque village of Mendocino is a haven for artists, especially those who enjoy plein air painting. Visitors can make art of their own at the Mendocino Art Center, which offers classes and Open Studios.

    GROW: Mendocino County’s vineyards are proudly “green:” many of them are farmed using sustainable, organic or Biodynamic methods. In fact, one-third of California’s organic winegrape acreage is here. With 13 distinct American Viticultural Areas (AVAs), the climate ranges from coastal coolness—best suited for sparkling winegrapes such as Chardonnay and Pinot Noir—to warmer inland climes where Cabernet Sauvignon, Merlot and Zinfandel thrive. Enjoy native plants and gardening? The beauty of the Mendocino Coast Botanical Garden, one of the few public gardens with ocean frontage, is worth a visit any time of year.

    EAT: Besides grapes, there are 500 types of edible mushrooms in Mendocino County. They pair deliciously with the local Pinot Noir wines at the Mushroom Wine and Beer Fest, Nov. 6–15. Or try pairings back at home with Wine Institute’s recipe for Wild Mushroom Soup with Parmesan Croutons. Year-round, the village of Mendocino has casual cafés to fine dining in the town’s many historic buildings and inns. Throughout the county, local wines are on the menu, paired with local artisan ingredients such as olive oil, cheeses and duck. In January, tour the county in one stop at the Mendocino Crab, Wine and Beer Festival.

    Visit discovercaliforniawines.com for information on wine regions, wines and wineries throughout the Golden State and for planning a trip to California wine country. California is the number one U.S. state for wine and food tourism with dozens of distinct wine regions, 136 American Viticultural Areas and 4,400 wineries that produce 90 percent of U.S. wine. Established in 1934, Wine Institute is the public policy association of nearly 1,000 California wineries. See: wineinstitute.org

    # # #
    MEDIA CONTACT:
    Wine Institute
    communications@wineinstitute.org
    Experience California Wine Month this September
    August 24, 2015

    Celebrate harvest at more than 50 festivals, winemaker dinners, concerts, tours and classes

    California Wine Month Poster 2015
    discovercaliforniawines.com has a poster offer featuring the state’s wine regions.

    SAN FRANCISCO—September is the height of harvest season when a wine lover’s thoughts turn to all things wine. California Wine Month is a great way to celebrate with more than 50 amazing events and immersion experiences—from wine festivals and winemaking classes to winemaker dinners, VIP tastings and tours happening around the state.

    This September marks the 11th consecutive year that California’s Governor has proclaimed California Wine Month, honoring America’s largest wine producing state. “We appreciate Governor Brown recognizing the contributions of vintners and growers to our state’s economy, culture and lifestyle,” said Robert P. (Bobby) Koch, president and CEO of Wine Institute. “Whether you’re a novice or an expert, California’s diverse winegrowing regions offer plenty of activities in America’s leading wine destination.”

    Click here for a complete listing by region of all the activities or go to: www.discovercaliforniawines.com/californiawinemonth to search by date. For great California wine and food road trip ideas click here. California Wine Month is a campaign created by Wine Institute.

    Event highlights include:

    North Coast

    Sonoma Wine Country Weekend, Sept. 4-6 over Labor Day weekend, has been named one of the “10 Best Wine & Food Events in the U.S.” As Sonoma County’s largest charity event, it brings together over 200 of Sonoma’s top winemakers and growers, along with a collection of the area’s best chefs. For three delicious days, guests can enjoy the Taste of Sonoma at MacMurray Ranch, as well as a wine auction, seminars, cooking demonstrations, vineyard tours and multiple winery parties.

    California Wine Month Poster 2015
    Guests pick grapes at the Harvest Party at Alexander Valley Vineyards in Healdsburg.

     

    Up in redwood country, Mendocino’s Annual Winesong Charity Auction & Tasting begins with the Anderson Valley Pinot Noir Celebration on Sept. 11. Mingle with winemakers and savor the offerings of 25 wineries paired with culinary delights, overlooking the ocean at Little River Inn. On Sept. 12 the Winesong Food & Wine Tasting offers guests the Mendocino Coast Botanical Gardens setting paired with regional vintages, 50 Mendocino County food purveyors and nine diverse music groups. That same day is the Winesong Charity Auction, featuring bidding on incredible trips, wine, art and food—benefitting local health services.

    Finish out the month at the 2015 Sonoma Valley Crush Sept. 25-27, where wine lovers can get their grape on. For three days wineries will be offering a variety of harvest activities including grape sampling in the vineyards, crush pad tours, samples of just-pressed juice and grapes picked fresh off the vine. Guests can sip wine while it’s fermenting and chat with artisan winemakers about harvest.

    Napa Valley boasts many fantastic events and immersion experiences, from barn bashes and winemaker tours to harvest balls. An intense immersion experience is the Trefethen Harvest Boot Camp on Sept. 26, where guests can spend the morning “working” in the vineyard followed by an al fresco lunch under the canopy of an ancient walnut tree.

    Inland Valleys

    Lodi vintners and growers will host SIP SAVOR LODI—a three-day harvest celebration held Sept. 25-27, showcasing the region’s agricultural bounty through its boutique wineries, varietal wines and local farm-to-fork restaurants. Festivities kick off on Sept. 25 with an alfresco Harvest Dinner in historic downtown Lodi with some of the region’s finest wines. Guests will return to downtown Lodi for a Grand Tasting on Sept. 26, highlighting Lodi’s wines alongside savory bites from the region’s restaurants and artisan vendors. The weekend culminates with Cellar Tours on Sept. 27 where guests can visit vintners in their cellars.

    California Wine Month Poster 2015
    The annual Harvest Dinner kicks off SIP SAVOR LODI. Photo by Goff Photography

     

    The Madera Vintners Association’s California Wine Month Celebration on Sept. 18 will offer wine tasting from local wineries, food by a variety of local restaurants and live music. The association will be announcing special awards for wine industry professionals, and guests will have the opportunity in the People’s Choice Award to vote for their favorite wine of the evening. Proceeds benefit the Community Food Bank.

    San Francisco Bay Area

    A great kickoff event on Labor Day weekend is Livermore Valley’s 34th Annual Harvest Wine Celebration on Sept. 6, where you can visit more than 40 Livermore Valley wineries sharing their finest wines and take in local music, art and food.

    In the Santa Cruz Mountains, the 33rd Annual Capitola Art and Wine Festival brings together 23 wineries, local restaurants, 160 artists, crafts and music for a fun weekend Sept. 12-13 near the beach in Capitola. A Kid’s Art Area offers ongoing craft projects while local dance, music and performing arts groups and street performers perform all weekend.

    South Central Coast

    California Wine Month Poster 2015
    Tasting and painting in the vineyards are activities at Refugio Ranch and Koehler Winery during Santa Ynez Valley Wine Month. Photo by Gypsy Studios.

    Santa Barbara’s Santa Ynez Valley Wine Month Sept. 1-30 features various wineries offering fun events, classes, winemaker dinners, tastings and special wine and hotel packages in the towns of Buellton, Ballard, Los Alamos, Los Olivos, Santa Ynez, and Solvang. Another delicious bet is Taste of the Town Santa Barbara on Sept. 13, with tastings from 80 of the finest local restaurants and Central Coast wineries at the beautiful Riviera Park Gardens.

    Step into the pages of Sunset magazine and experience the 6th Annual Sunset SAVOR the Central Coast on Sept. 24-27, one of the premier wine and food events in the West. This four-day wine and food extravaganza takes place at the renowned Santa Margarita Ranch and throughout San Luis Obispo County. Enjoy celebrity chefs, winemaker seminars, more than 200 regional wine tastings, adventure tours and attend a new opening night event, Strings at Sunset at the Vina Robles Amphitheatre.

    Sierra Foothills

    In South Lake Tahoe, Sample the Sierra on Sept. 6 is the area’s only farm-to-fork festival, giving guests the chance to taste the creations of Sierra Nevada talent—from food, wine and spirits to fresh produce and art. Each dish is prepared with local ingredients and then paired with a complimentary drink to create a unique local experience.

    The 30th Annual Lake Tahoe Autumn Food & Wine Festival on Sept. 11-13 offers wine and food pairings, celebrity chefs, wine seminars, cooking demos, Farm-to-Tahoe Dinner, the Blazing Pans Mountain Chef Cook-Off, kids cook-off, a “winemaker for a day” immersion class, hikes, gourmet marketplace, culinary competition and grand tasting, winemaker dinners and live entertainment.

    Southern California

    At The Los Angeles Times’ The Taste, wine and food are the stars Sept. 4-6. Celebrate Southern California’s vibrant culinary scene at Paramount Studio’s iconic backlot, presenting five events with leading chefs and restaurants in L.A. and unlimited tastings. Guests can learn more about wine and food during special seminars and live demos.

    Enjoy California wines at CRUSH: Temecula Valley Wine & Culinary Showcase, a Sept. 19 harvest festival featuring 100-plus wines from over 30 Temecula Valley wineries, paired with food from local restaurants and farms, and live music. Wine lovers can purchase a SIP Temecula Passport, offering savings at four out of 30-plus wineries anytime during the month of September.

    California Wine Month Partners

    California Wine Month is supported by restaurant, retail, hotel, media and association partners in California, New York, throughout the U.S. and internationally including:

    National: California Pizza Kitchen, Cooper’s Hawk Winery and Restaurants, Kimpton Hotels & Restaurants, Ocean Prime, Safeway and Tavistock Restaurant Collection.

    California: Albertsons, California Restaurant Association, Carneros Bistro & Wine Bar (Sonoma), Farmhouse Inn (Russian River Valley), Ferry Plaza Wine Merchant (San Francisco), Giordano Brothers (San Francisco), Inn on Randolph, Pavilions, San Francisco Wine School, Vallarta Supermarkets, Visit California (State Tourism Commission) and VONs.

    Georgia: Savannah Wine Cellar.

    Montana: Montana Restaurant Association, Montana Retail Association and Glacier Restaurant Group (MacKenzie River Pizza).

    New York: Acme Wines & Spirits, Astor Wine & Spirits, Back Label Wine Merchants, Bed-Vyne Wine, Bottlerocket Wine and Spirit, California Wine Merchants, Eastside Cellars, Flatiron Wines & Spirits, Frankly Wines, Honor Wines, Smith & Vine, Square Wine, Vinyl Wine and Waterfront Wines & Spirits.

    International: Amathus Drinks, Caviste Independent Wine Merchant, Field & Fawcett, Galvin Restaurants, The Oxford Wine Company, Talking Wines, The Sampler Wine Merchant, Tom l’Anson Wines, Vino Vero and The Wine Reserve.

    Visit www.discovercaliforniawines.com for information on wine regions, wines and winery amenities to plan a trip to California wine country. Established in 1934, Wine Institute is the association of nearly 1,000 California wineries and wine-related businesses with the mission to initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. See: www.wineinstitute.org.

    # # #
    MEDIA CONTACT:
    Wine Institute
    communications@wineinstitute.org
    Top 10 Reasons to Love California Zinfandel
    July 02, 2015


    Five Great California Wine and Food Road Trips
    June 04, 2015

    Korbel Wine Tour and Margarita Vineyard zipline
    Left: Wine tasting and garden tour overlooking vineyards at Korbel Champagne Cellars, Sonoma County. Right: Zipline tour over Ancient Peaks’ Margarita Vineyard followed by a tasting, San Luis Obispo County. Margarita photo:Chris Leschinsky.

    SAN FRANCISCO — As the leading wine and food destination in the U.S., California offers many great wine and food road trips to savor this summer and fall.  With 100-plus American Viticultural Area wine regions and nine of the top producing agricultural counties in the U.S., no trip to the Golden State would be complete without visiting the many wine and farm trails and checking out wine and food experiences.

    California’s Wine Institute has developed five road trip ideas, offering five-day itinerary options so travelers can pick their favorites and set their own pace.  And speaking of pace, don’t forget to pace yourself when wine tasting (spitting is actually polite in wine country!) and have a designated driver.

    So pile your posse in the convertible and get out on the wide open California road to the iconic coast or dramatic desert country or the magnificent High Sierra.  One can include amazing wine regions in an adventure from hidden gem regions like the Sierra Foothills and Temecula to the more well-traveled favorites, such as Sonoma, Napa and Paso Robles.  Once a region is selected, check out the amenities offered at many local wineries, from picnics, bocce ball and concerts to hiking, biking, horseback riding, garden tours—and of course, wine tastings and seminars.  Find out about special seasonal winery happenings at: California wine country events.

    These five exciting itineraries—North Coast, San Francisco Bay Area, Sacramento and the High Sierra, Central Coast, and Southern California— span the state and offer delicious diversity for  the adventurous palate.  Read the details here.

    # # #
    MEDIA CONTACT:
    Wine Institute
    communications@wineinstitute.org
    2014 California Wine Sales Grow 4.4% by Volume and 6.7% by Value in the U.S.
    May 19, 2015

    SAN FRANCISCO — California wine shipments in the U.S. were 225 million cases in 2014, up 4.4% from the previous year, with an estimated retail value of $24.6 billion, up 6.7%. California wine sales to all markets, both domestic and international, increased 3.7% by volume to 269 million cases in 2014.

    “California has had three excellent harvests in both quantity and quality in 2012, 2013 and 2014 and these vintages are receiving global recognition,” said Robert P. (Bobby) Koch, Wine Institute President and CEO.

    “The premium wine segment — $10 and above — is strong and with excellent prospects for continued growth over the next few years,” said wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates in Woodside. “The value-priced wine segment has been shrinking because consumers are buying more expensive wine and because of competition from the increasing number of alcohol beverage offerings.”

    Stats at a Glance

  • California wine sales in the U.S. grew 6.7% in value and 4.4% in volume in 2014
  • Estimated retail value of 2014 California wine sales in the U.S. was $24.6 billion
  • Total California wine sales (in U.S. and exports) grew 3.7 percent in volume
  • 2014 represents the 22nd consecutive year of growth for all wine sales in the U.S.
  • The U.S. has been the world’s largest wine market since 2010
  • Fredrikson explained that value-priced wines made up 75% of California table wine volume in 2014 while premium wines accounted for 25% of wine volume but almost half (47%) of winery revenues.

    “With beverage alcohol production permits exploding by 68% in six years to 14,700 in the U.S., there is enormous competition in the market with a large number of wine, beer and spirits offerings that continue to squeeze distribution channels. Wineries are making direct-to-consumer sales, now legal in 42 states and the District of Columbia, through tasting rooms, wine clubs, online marketing and other direct sales channels, reaching consumers through the Internet, mobile apps and social media. Premium keg wines have also been a positive development for wine, providing draft wine at restaurants and other on-premise outlets,” he said.

    Because of the consumer transition to higher value wines, dollar sales grew faster than purchase volumes in 2014, according to Nielsen, a global provider of information and insights into consumer preferences and purchases In U.S. food stores, total wine volume sales grew 1% while total revenues increased 4%.

    “The number of brick and mortar retail outlets once again increased this year,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “And many outlets have developed sophisticated websites to support the marketing and sales of its wines.”

    According to Nielsen, in measured U.S. off-premise channels, the most popular wine types by volume were Chardonnay (19% share), Cabernet Sauvignon (13%), Red Blends/Sweet Reds (10%), Pinot Grigio (9%) Merlot (8%), followed by Moscato (6%), Pinot Noir
    (5%), White Zinfandel (5%), and Sauvignon Blanc
    (4%). Red blends accounted for the strongest volume gains, along with Moscato, Sauvignon Blanc, Pinot Noir and Cabernet Sauvignon.

    The U.S. Wine Market
    Wine shipments to the U.S. from all production sources—California, other states and foreign producers—grew 1% to 375 million cases with an estimated retail value of $37.6 billion. This represents 22 consecutive years of volume growth. The U.S. has been the largest wine consuming nation in the world since 2010. California’s 225 million cases shipped within the U.S. in 2014 represent a 60% share of the U.S. wine market.

    Sparkling Wine and Champagne
    Shipments of sparkling wine and champagne to the U.S. reached 19.7 million cases in 2014, up 8% over the previous year. The sparkling wine and champagne category has grown with the overall U.S. wine market, returning to peak sales levels of three decades ago.

    U.S. Wine Exports

    U.S. wine exports, 90 percent from California, reached $1.5 billion in winery revenues in 2014. Volume shipments were 443 million liters or 49.3 million cases. The European Union was the top destination for U.S. wine exports, accounting for $518 million; followed by Canada, $487 million; Japan, $101 million; China, $71 million; Hong Kong, $69 million; Mexico, $24 million; South Korea, $22 million.

    # # #

     

    CALIFORNIA WINE SHIPMENTS1
    (In millions of 9-liter cases)

    Year California Wine Shipments to All Markets in the U.S. and Abroad California Wine Shipments to the U.S. Market Estimated Retail Value of CA Wine to U.S.2
    2014 268.6 224.9 $24.6 billion
    2013 259.1 215.4 $23.1 billion
    2012 249.5 207.2 $22.0 billion
    2011 260.0 215.3 $20.3 billion
    2010 243.5 201.2 $18.7 billion
    2009 246.3 205.9 $17.9 billion
    2008 245.2 201.6 $18.5 billion
    2007 236.4 195.3 $18.9 billion
    2006 228.7 190.0 $17.8 billion
    2005 224.0 185.5 $16.5 billion
    2004 219.0 179.7 $15.0 billion
    2003 206.8 174.7 $14.3 billion
    2002 194.4 167.8 $13.8 billion
    2001 188.9 162.8 $13.4 billion
    2000 187.5 164.9 $13.0 billion
    1999 186.4 167.0 $13.0 billion
    1998 181.9 161.9 $12.0 billion

    1 Includes table, champagne/sparkling, dessert, vermouth, other special natural, sake and others. History restated to exclude cider
    2 Estimated retail value includes markups by wholesalers, retailers and restaurateurs.
    Excludes foreign bulk shipped by California wineries. Source: Gomberg-Fredrikson & Associates and Wine Institute.
    Preliminary. History revised. To convert cases to gallons, multiply cases by 2.3775

    WINE SALES IN THE U.S.—1998 to 2014 in millions of 9-liter cases1
    (Wine shipments from California, other states
    and foreign producers entering U.S. distribution)

    Year Table Wine1 Dessert Wine2 Sparkling Wine/ Champagne Total Wine Total Retail Value3
    2014 323.4 32.2 19.7 375.4 $37.6 billion
    2013 323.5 30.9 18.4 372.8 $36.3 billion
    2012 319.4 29.9 17.6 366.9 $34.6 billion
    2011 306.2 31.5 17.2 354.9 $32.9 billion
    2010 292.1 28.8 15.4 336.3 $30.0 billion
    2009 295.3 26.6 13.9 335.8 $28.7 billion
    2008 279.7 27.4 13.5 320.6 $30.0 billion
    2007 276.9 26.3 13.9 317.1 $30.4 billion
    2006 266.0 27.4 13.6 304.3 $27.8 billion
    2005 255.4 22.5 13.1 290.9 $25.8 billion
    2004 245.3 20.3 13.2 278.8 $24.0 billion
    2003 237.0 17.6 12.0 266.6 $22.3 billion
    2002 222.5 15.9 11.5 250.0 $21.8 billion
    2001 215.4 14.3 11.4 241.4 $20.3 billion
    2000 213.2 13.9 11.8 238.9 $19.2 billion
    1999 199.8 13.0 15.6 228.4 $18.1 billion
    1998 196.0 13.0 12.2 221.2 $17.0 billion

    Sources: Volume—Wine Institute, Department of Commerce, Estimates by Gomberg, Fredrikson & Associates. Preliminary. History revised
    based on TTB report revisions. Totals may not add up exactly due to rounding. Excludes exports. To convert cases to gallons, multiply cases by 2.3775
    1 Includes all still wines not over 14 percent alcohol. History restated to exclude cider.
    2 Includes all still wines over 14 percent alcohol and sake.
    3 Estimated retail value includes markups by wholesalers, retailers and restaurateurs.

     

    Journalists requiring further information should contact the Wine Institute Communications Dept.

    Wine Institute Showcases California Wines for Top Media and Trade from Canada, Europe, Asia and Latin America
    May 13, 2015

    Eleven Participating Countries Represent More than 80 Percent of California Wine Exports

    Wine Summit Photos

    SAN FRANCISCO — Wine Institute held its second international “California Wines Summit” last week hosting 23 key wine media and buyers from Canada, the U.K., Denmark, Germany, the Netherlands, Sweden, Switzerland, China, Japan, Taiwan and Brazil. The weeklong slate of tastings and experiences was geared toward building on California’s worldwide reputation as a high quality wine producer and top destination for wine country travel. The influential media/buyer group tasted 400 wines from more than 50 American Viticultural Areas in California, presented by nearly 200 vintners from across the state.

    The 11 countries represented by the Summit visitors account for more than 80 percent of California wine exports. U.S. wine exports, 90 percent from California, were $1.5 billion in 2014, the second highest dollar value and a 64 percent increase from five years ago.

    “California is the fourth leading wine producer and seventh largest wine exporter worldwide, and our Summit is helping to increase international exposure and affirm our vintners’ well-deserved reputation for quality,” said Wine Institute President and CEO Robert P. (Bobby) Koch. “We showcased the people and wines of California, our regional diversity and strong environmental stewardship. Also the ‘fresh, local, seasonal’ wine and food lifestyle in the state was celebrated. This event is an important part of our goal to reach $2 billion in California wine exports by 2020.”

    California Secretary of Agriculture Karen Ross and respected industry analyst Jon Fredrikson kicked off the program, showing the state’s strong support for its wine industry. California wine creates 330,000 wine jobs in the state and has a $62 billion economic impact on California. In addition, wineries attract more than 21 million tourists each year.

    During the week, the guests learned about the California Sustainable Winegrowing Alliance (CSWA) and how it has established California as the world’s environmental leader in the number of cases and acreage represented by the program’s 1,900 participating wineries and vineyards which farm 72 percent of winegrape acreage and produce 74 percent of case production. The guests participated in in-depth tastings of Chardonnay, Zinfandel, Pinot Noir, Cabernet Sauvignon, and sparkling wines led by top U.S. wine media and trade. They also tasted wines from next and new generation vintners, and experienced old and new vintages from select producers around the state to show the ageability of California wines.

    “Our Summit allowed this key global group to engage directly with our vintners and learn about California’s major trends and innovations,” said Linsey Gallagher, Wine Institute Vice President of International Marketing. “The week showed the diversity and quality of California wines and provided time to enjoy the scenic beauty as well as the wine, food and lifestyle of California wine country.”

    # # #

    (Editors, more photos and a summit guest list available upon request.)

    Contact:
    Communications Dept.
    Wine Institute
    415/356-7525

    communications@wineinstitute.org

    Wine Institute Launches Sustainable Winegrowing Certificate Course
    April 15, 2015

    Free One-Hour Class for
    Wine Trade Professionals and Consumers

    SWP Ambassador Course Landing Page

    SAN FRANCISCO — Wine Institute has launched the California Sustainable Winegrowing Ambassador Course, a new online certificate class that provides education about sustainable practices used for California wine. The free, one-hour course helps wine professionals, such as retailers, restaurateurs, distributors, media, winery sales, marketing, public relations and hospitality staff, learn and test their understanding of the sustainable practices of California wineries and vineyards. The course can be accessed at http://ambassador.discovercaliforniawines.com.

    “Consumers are interested in how the wines they choose are grown and made,” said Robert P. “Bobby” Koch, Wine Institute President & CEO. “And professionals in the wine industry are often asked to explain this as well as sustainable winegrowing practices. Our ambassador course is a tool to help the trade and interested consumers articulate this information.”

    The ambassador course includes modules on: California Wine, Sustainable Winegrowing Terms & Definitions, Sustainable Viticulture, Sustainable Winemaking and Sustainable Communities. It concludes with a 25-question test, accessible after all lessons have been read. Participants who successfully pass receive a certificate of completion.

    The Ambassador Course is distinct from the California Code of Sustainable Winegrowing Program, which is designed for California vintners and growers who want to adopt and expand their sustainable practices or certify their vineyards and/or wineries. Wine Institute and the California Association of Winegrape Growers introduced the Code more than a decade ago. Today, vintners and growers involved in the Code program represent more than 70 percent of California’s wine production and winegrape acreage. The scale of this accomplishment is significant as California is the fourth largest wine producer in the world.

    # # #
     

    Contact:
    Communications Dept.
    Wine Institute
    415/356-7525

    communications@wineinstitute.org

    Winners Announced for First Annual California Green Medal: Sustainable Winegrowing Leadership Awards
    April 13, 2015

    Green Medal Sponsors
     

    Accepting the 2015 California Green Medal Awards were: (L-r) Cindy DeVries for Fetzer Vineyards, Bob Torres for Trinchero Family Estates, Julie Nord for Nord Vineyards and Mike Benziger for Benziger Family Winery

    Accepting the 2015 California Green Medal Awards were: (L-r) Cindy DeVries for Fetzer Vineyards, Bob Torres for Trinchero Family Estates, Julie Nord for Nord Vineyards and Mike Benziger for Benziger Family Winery

    SAN FRANCISCO—Winners of the first annual California Green Medal: Sustainable Winegrowing Leadership Awards were announced and honored at a lunch reception and ceremony today at University of California, Davis. The California Green Medal was developed by the California Sustainable Winegrowing Alliance (CSWA), California Association of Winegrape Growers, Lodi Winegrape Commission, Napa Valley Vintners, Vineyard Team and Wine Institute as a way to showcase some of the leading wineries and vineyards committed to sustainability. More than a dozen of California’s regional winery and winegrowing association partners also helped to promote the new awards which were selected by a panel of wine and sustainability experts.

    Winners of the four Green Medals are as follows:

    Green Medal LeaderLEADER AWARD, given to the vineyard or winery that excels in the “3 E’s” of sustainability—Environmentally sound, socially Equitable and Economically viable.

    Winner: Fetzer Vineyards. As a true pioneer in sustainability in the wine industry, Fetzer Vineyards has been blazing a trail for earth-friendly practices since 1968. Fetzer Vineyards was the first winery in California to operate on 100% renewable energy in 1999, and is the largest U.S. producer of organic winegrapes certified by CCOF and the first Zero Waste certified wine company in the world. Energy, water, waste, vineyard inputs, packaging, recycling, and many other metrics have been measured at Fetzer since its early history. The company has a full-time sustainability manager and an eco-team made up of employees in all departments who work together to integrate sustainability innovations and activities.

    Green Medal EnvironmentENVIRONMENT AWARD, given to the vineyard or winery that best demonstrates Environmental Stewardship through maximized environmental benefits from implementing sustainable practices.

    Winner: Benziger Family Winery. With all of its estate properties Demeter Certified Biodynamic, this family winery created “Farming for Flavors,” which was third-party certified by Stellar in 2007 before other sustainability certifications were available. Benziger also had the first Biodynamic wine in Sonoma County. The winery holds annual “Hot Topic” seminars for growers that focus on water conservation, reduction in inputs, biodiversity, soil biology, composting and efficient use of equipment. Over the past two years, Benziger has focused on using technology and industry experts to learn more about practices that guarantee the most efficient use of resources.

    Green Medal CommunityCOMMUNITY AWARD, given to the vineyard or winery that is a Good Neighbor & Employer using the most innovative practices that enhance relations with employees, neighbors and/or communities.

    Winner: Nord Vineyard Services. With 400 acres of family partnership vineyards at 10 locations throughout Napa Valley, Nord Vineyards recognizes that the long-term viability of the vineyards requires sustainable business and farming practices. Nord frequently invites professionals and the public to its vineyards, including hosting hundreds of neighbors as part of Napa Grapegrowers’ and Napa Valley Vintners’ “Afternoon in the Vineyards.” Nord Vineyards owners and employees are active in the industry and in their community by serving on numerous boards, committees and task forces. They also participate in research experiments and extension of new technologies and techniques.

    Green Medal BusinessBUSINESS AWARD, given to the vineyard or winery that best demonstrates Smart Business through efficiencies, cost savings and innovation from implementing sustainable practices.

    Winner: Trinchero Family Estates. Committed to environmental stewardship, charitable giving and responsibility, Trinchero Family Estates is being recognized for efficient and innovative sustainability practices that serve as a model for the wine industry. Vineyards are managed to balance desired quality, necessary inputs and water use, while wineries strive to minimize water, waste and energy use in both their Napa and Lodi facilities. Trinchero also focuses on sustainable packaging – such as light-weighted bottles and recycled glass as well as alternative packaging such as Tetra Pak and 100% recyclable and lightweight PET mini bottles. The expansion of the company’s Lodi facility with state-of-the-art bottling and warehousing means being closer to the majority of its grape supply, reducing the associated truck miles and emissions.

    “The new awards program provides an exciting opportunity for California growers and vintners to be recognized for their hard work and dedication to sustainability,” said Allison Jordan, CSWA Executive Director. “The challenge was selecting four winners from the 39 strong applications we received from vineyards and wineries of all sizes from throughout California. The committee and judging panel were impressed by the breadth and depth of sustainable practices being used to conserve water and energy, maintain healthy soil, protect air and water quality, preserve wildlife habitat, and enhance relations with employees and communities, all while improving the economic vitality of vineyards and wineries.”

    The first annual California Green Medal was judged by a panel of wine and sustainability experts. They include: Peter Granoff, MS, Owner/Partner, Ferry Plaza Wine Merchant; Matthew Hoffman, PhD, Grower Program Coordinator, Lodi Winegrape Commission; Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance; Steve Lederer, Napa County Green Business Program and Napa County Director of Public Works; Cyril Penn, Editor in Chief, Wine Business Monthly; Rhonda Smith, Viticulture Farm Advisor, UC Cooperative Extension; Ann Thrupp, PhD, Executive Director, Berkeley Food Institute; and Beth Vukmanic Lopez, SIP Certification Manager, Vineyard Team.

    Sponsors are:
    Exclusive Media Sponsor, Wine Business Monthly
    Platinum Sponsors, Nomacorc and SureHarvest
    Gold Sponsors, Fruition Sciences and Southern California Edison
    Silver Sponsors, Airstrike Bird Control and Farm Credit
    Bronze Sponsors, Ag Unlimited, CC Wine Caves and Pacific Gas and Electric Company

    Partnering organizations: Bay Area Green Business Program, Fish Friendly Farming, Lake County Winegrape Commission, LandSmart, Livermore Valley Winegrowers Association, Madera Vintners Association, Mendocino WineGrowers, Inc., Monterey County Vintners & Growers Association, Napa Sustainable Winegrowing Group, Napa Valley Grapegrowers, Paso Robles Wine County Alliance. Russian River Valley Winegrowers, San Luis Obispo Vintners and Growers Association, Santa Barbara County Vintners Association, Santa Cruz Mountain Winegrowers Association, Santa Rita Hills Vintners and Growers Association, Sonoma County Vintners, Sonoma County Winegrape Commission and Temecula Valley Winegrowers Association.

    Visit: www.greenmedal.org for more information.

    # # #
    Wine Institute
    communications@wineinstitute.org
    Raise a Glass to “Green” for California Wines Down to Earth Month
    April 01, 2015

    April Events and Activities Highlight Sustainable Winegrowing Around the State

    Winery events throughout California are celebrating earth-friendly practices
    Fun winery events throughout California are celebrating sustainable winegrowing in April to share how vintners and growers use earth-friendly practices such as sheep to mow weeds, cover crops between vineyard rows for soil fertility and beneficial insect habitat, as well as conservation of natural resources.

    SAN FRANCISCO — This April, get ready to raise your glass of red, white or rosé in a toast to all things “green” during the fourth-annual Down to Earth Month in California. The eco-friendly fun lasts all month long with dozens of sustainability-focused events and activities to enjoy.

    Created by Wine Institute—the association of 1,000 California wineries and affiliated businesses— Down to Earth Month raises awareness of California’s leadership in sustainable winegrowing and winemaking. Wineries across the state will engage consumers, policy leaders, media and trade with active and educational festivities such as Earth Day festivals, organic wine trails, dog-friendly vineyard hikes, wildlife talks, horseback rides, eco-tours and more.

    “We created Down to Earth Month as an engaging way for wine lovers to explore California wine’s sustainability practices and the people and places behind them,” said Bobby Koch, President and CEO of Wine Institute. “It gives us the opportunity to celebrate and share the successes of our California Sustainable Winegrowing Program and help consumers and policy leaders understand our commitment to the environment.”

    A state Senate and Assembly joint resolution proclaiming April as “Down to Earth” month in California has been introduced to celebrate the sustainable leadership of California wineries and winegrape growers. Vineyards and wineries representing more than 70 percent of California’s vineyard acreage and wine case production participate in the comprehensive California Sustainable Winegrowing Program, a remarkable scale of accomplishment as California is the world’s fourth-largest wine producer.

    If you’re going to be in California in April, it’s a great opportunity to immerse yourself in our world of ‘green’ wine and food at various events, such as:

    North Coast

    Mendocino County wineries are joining the Party for the Planet 2014 April 17–26, where visitors can attend organic gardening demos, enjoy musical performances, taste organic foods and wines from local purveyors, visit the amazing farmers markets and take advantage of lodging specials. From April 1-30 in northern Sonoma County, the Green Trail of Dry Creek Valley offers a customized experience exploring the region’s certified organic and biodynamic wineries. Eat, drink and be green April 19 at Celebrate Earth Day in Green Valley, which showcases music, food, the Chardonnays and Pinot Noirs of Green Valley and a true “rock star’ experience” guest speaker Kevin Jorgeson, who free climbed the 3,000-foot Dawn Wall of El Capitan in Yosemite National Park. April 25, the fun-filled festival Celebrate Earth Day in Downtown Napa highlights the Napa Valley Vintner’s commitment to having all their eligible members certified Napa Green by 2020.

    San Francisco South Bay/Central Coast

    Who would bring an owl to a party? San Luis Obispo County wineries, that’s who! The Earth Day Food & Wine Festival on April 18 offers a fun, casual experience with more than 200 growers, vintners and chefs serving local wines and foods with music, dancing and more. Plus the event proceeds benefit educational scholarships for relatives of farmworkers. Paso Robles will celebrate the region’s sustainable food and wine culture with the Central Coast Earth Day Food & Wine Weekend April 17-19. Nearby the Taste of Pismo on April 25 will offer local, sustainably grown wine and edibles at Dinosaur Caves Park overlooking the ocean in Pismo Beach.

    The Santa Cruz Mountains Organic Wine Trail celebrates its earth-friendly wine region with organic wine trails, while the Santa Cruz Mountains Winegrowers Association Passport Day boasts many eco-friendly barrel samples and special tasting flights on April 18. Livermore Valley wineries are highlighting “Down to Earth” tours and tastings on April 18-19, including guided tastings and organically farmed vineyard and winery tours where visitors can learn about energy conservation (some use solar power) and discover sustainable methods for pest, soil and plant management.

    California Sustainable Winegrowing

    California is a world leader in sustainable winegrowing practices. CSWA, a 501(c)(3) educational nonprofit organization established by Wine Institute and the California Association of Winegrape Growers more than a decade ago, received the governor’s top environmental award for increasing adoption of sustainable winegrowing practices in California and for initiating new educational tools and program improvements. CSWA now has 1,900 vineyards and wineries as program participants.

    Nearly 80 wineries around the state have taken an extra step by earning Certified California Sustainable Winegrowing status through a third-party certification program launched by the California Sustainable Winegrowing Alliance. Certified California Sustainable Winegrowing and other statewide and regional programs such as Bay Area Green Business Program, Fish Friendly Farming, Lodi Rules, Napa Green and Sustainability in Practice (SIP) play vital roles in the California wine community’s successful efforts to produce high quality wine that is environmentally sound, economically feasible and socially responsible. To learn more, visit: www.discovercaliforniawines.com/sustainable-winegrowing.

    In addition to sustainability goals, California wine contributes $61.5 billion to the state’s economy, attracts more than 21 million tourists annually, and generates 820,000 jobs nationwide of which 330,000 are in California, as vintners and growers keep their farms and wineries family-owned for future generations.

    Explore all of the Down to Earth Month activities at www.discovercaliforniawines.com/d2e. And while you browse the site, enjoy a fun California Wines Green Tour video.

    # # #

    “Down to Earth” Events, Tours and Offers in California Wine Country
    Check www.discovercaliforniawines.com for updates as events are being added continuously.

    NORTH COAST

    Green Trail of Dry Creek Valley
    April 1-30, 2015
    Time: 12:00 pm-5:00 pm
    Cost: Tasting fees at participating wineries apply
    Dry Creek Valley, Sonoma County
    707/433-3031, debbie@wdcv.com
    Enjoy a special, customized experience in Dry Creek Valley to experience the area’s certified organic and certified biodynamic wineries.

    Rodney Strong Vineyards Earth Day Walk
    April 11, 2015
    Time: 3:00 pm
    Cost: Free
    Rodney Strong Vineyards, Sonoma County
    707/431-1533, hospitality@rodneystrong.com
    Get down to Earth with our Wine-grower, Ryan Decker and learn about Rodney Strong’s sustainable farming practices.

    Mendocino’s Party for the Planet
    April 17-26, 2015
    Time: Varies
    Cost: Varies
    Various locations throughout Mendocino County
    866/466-3636
    You’re invited to celebrate the “green-ness” of Mendocino County at the 4th Annual Party for the Planet.

    Barra of Mendocino Organic Wine and Olive Oil Tasting
    April 18, 2015
    Time: 10:00 am-5:00 pm
    Cost: Free
    Barra of Mendocino, Redwood Valley
    707/485-0322, katrina@barraofmendocino.com
    Join the family at BARRA of Mendocino in a celebration to honor Mother Earth and the rich bounty of Mendocino County.

    Earth Day Celebration
    April 18, 2015
    Time: 11:00 am-4:00 pm
    Cost: $25
    Benziger Family Winery, Sonoma County
    800/989-8890, Wineclub@benziger.com
    Enjoy an afternoon of wine tasting and small bites.

    Celebrate Earth Day in Green Valley
    April 19, 2015
    Time: 12:00 pm-3:00 pm
    Cost: $55-$250
    Iron Horse Vineyards, Sonoma County
    707/887-1507, info@ironhorsevineyards.com
    Eat, drink and be green at this outdoor food and wine festival, showcasing the delicious Chardonnays and Pinot Noirs of Green Valley.

    Prelude to Passport Dry Creek Valley
    April 24, 2015
    Time: Varies
    Cost: $75
    Venues throughout Dry Creek Valley, Sonoma County
    info@wdcv.com
    Enjoy carefully selected wine and food pairings from Dry Creek Valley, featuring a number of sustainable, organic, or biodynamic producers.

    Celebrate Earth Day in Downtown Napa
    April 25, 2015
    Time: 10:00 am-3:00 pm
    Cost: Free
    Downtown Napa, Napa Valley
    707/968-4206, mnovi@napavintners.com
    Celebrate Earth Day, the Napa Valley Vintner’s commitment to having all their eligible members certified Napa Green by 2020.

    Earth Day at Sequoia Grove Winery
    April 25, 2015
    Time: 10:30 am -4:00 pm.
    Cost: $30 in advance, $35 at the door
    Sequoia Grove Winery, Napa Valley
    415/392-2231, erinc@cinchpr.com
    Sequoia Grove Winery’s Earth Day event will feature food and special artisan wine, as well as a performance by Lee Stetson, who is best known for his portrayals of America’s foremost naturalist and conservationist John Muir.

    SAN FRANCISCO SOUTH & EAST BAYS, SANTA CRUZ MOUNTAINS

    Eco Ride in the Santa Cruz Mountains
    April 4-25, 2015
    Time: Saturdays at 10 am-11 am
    Cost: $219 for two ($244 value)
    Cooper Garrod Estate Vineyards & Silver Mountain Vineyards
    408/867-7116
    ecoride@cgv.com
    Winery Eco-Ride package includes horseback rides, wine tastings, lunch with wine and vineyard tour. Email or call to confirm availability.

    Vine To Wine Class at Captain Vineyards
    April 12, 2015
    Time: 1:00 pm-3:00 pm
    Cost: $43
    Captain Vineyards, Contra Costa County
    925/899-0703
    Captain Vineyards, the first green winery in Contra Costa County, wants to help you enhance your dinner party enjoyment and impress your friends!

    Celebrate Earth Day on the Organic Wine Trail of the Santa Cruz Mountains
    April 18, 2015
    Time: Varies
    Cost: $5-$10
    memberwineries@organicwinetrail.org
    Learn about growing organic winegrapes with self-guided or guided tours, enjoy the vineyards and views, picnic and taste wine. Wineries: Silver Mountain Vineyard, Cooper-Garrod Estate Vineyards, Ridge Vineyards and Alfaro Family Vineyards.

    Passport Day Santa Cruz Mountains
    April 18, 2015
    Time: Varies Cost: $45
    Wineries throughout the Santa Cruz Mountains
    831/ 685-8463, contact@scmwa.com
    Four times a year the winegrowing community of the Santa Cruz Mountains comes together to celebrate the generations of farmers, vintners and families that are the roots of the Santa Cruz Mountains wine region.

    Down To Earth In Livermore Valley
    April 18-19, 2015
    Time: Varies
    Cost: Varies
    Various locations throughout Livermore Valley
    925/447-9463
    On April 18th and 19th, wineries across the region will highlight sustainable winegrowing and winemaking practices used to craft Livermore Valley’s award-winning wines.

    Sustainable Vineyard Tour at McGrail Vineyards for Down to Earth
    April 19, 2015
    Time: 2:00 pm
    Cost: $10
    McGrail Vineyards and Winery, Livermore
    925/215-0717, mcgrailvineyards@gmail.com
    Sip on a glass of Sauvignon Blanc as you tour the vineyard and learn about McGrail’s sustainable vineyard practices.

    B.Y.O.B. (Bring Your Own Bottle)
    April 19, 2015
    Time: 12:00 pm-4:30 pm
    Cost: $9.99/bottle
    Page Mill Winery, Livermore
    925/456-7676, info@pagemillwinery.com
    Recycling is good, reusing is better! Bring in your old/clean 750 ml wine bottle and fill it up with Recovery Red.

    SOUTH CENTRAL COAST

    Roll Out the Barrels 25th Anniversary
    April 3-May 3, 2015
    Time: Varies
    Cost: Varies
    Various locations throughout San Luis Obispo
    805/541-5868, info@slowine.com
    Meet the people behind the wines and discover the history, diversity, and farm-to-fork lifestyle of the region.

    Central Coast Earth Day Food & Wine Weekend
    April 17-19, 2015
    Time: Varies
    Cost: Varies
    Various locations throughout Paso Robles
    kyle@vineyardteam.org
    The Earth Day Food & Wine Weekend celebrates the Paso Robles region’s sustainable food and wine culture.

    Talley Vineyard’s Farm to Vineyard Luncheon
    April 17, 2015
    Time: 12:00 pm-2:00 pm
    Cost: $55
    805/489-0446 x25, kelly@talleyvineyards.com
    Talley Vineyards, San Luis Obispo County
    Enjoy a hands-on tour of Talley Farms followed by a gourmet Fresh Harvest lunch at Talley Vineyards.

    Friday Wine & Cheese Pairing at Ancient Peaks
    April 17, 2015
    Time: 11:00 am-5:30 pm
    Cost: Free with Earth Day ticket
    805/365-7045, info@apwinery.com
    Ancient Peaks Winery, Paso Robles
    Show your Earth Day ticket for a free wine and cheese pairing.

    Central Coast Earth Day Food & Wine Main Event
    April 18, 2015
    Time: 1:00 pm-5:00 pm
    Cost: $50-$115
    Castoro Cellars, San Luis Obispo County
    805/466-2288, kyle@vineyardteam.org
    The Earth Day Food and Wine Main event delivers a top quality food and wine experience paired with a casual, low-key atmosphere, all while celebrating the passionate people behind a sustainable food movement.

    Wine 4 Paws
    April 25-26, 2015
    Time: Varies
    Cost: Tasting fees apply
    Various wineries throughout San Luis Obispo County
    805/543-9316, info@woodshumanesociety.org
    Join us on this special weekend as we raise funds for the animals at Woods. Supporting the community is one of the principles of sustainable winegrowing, so enjoy our beautiful wine region while supporting a great cause.

    Taste of Pismo
    April 25, 2015
    Time: 12:00 pm-4:00 pm
    Cost: $25-$50
    Dinosaur Caves Park, San Luis Obispo County
    805/773-4382, rochelle@pismochamber.com
    Enjoy great food, our world-class wine country, and ocean views at the 11th Annual Taste of Pismo.

    Vineyard Walk and Sustainable Scavenger Hunt
    April 26, 2015
    Time: 10:30 am
    Cost: $35
    Buttonwood Farm Winery & Vineyard, Santa Barbara County
    805/688-3032
    Join winemaker Karen Steinwachs on a stroll through their sustainably farmed, heritage vineyard all the while on the lookout for items on her “sustainable scavengers” list. Wine tasting and lunch.

    SIERRA FOOTHILLS

    Down to Earth, Vineyard tours and Sustainable Wine Carafe Day
    April 25, 2015
    Time: 11:00 am-4:00 pm
    Cost: $5 tasting fee
    209/245-6177, jenae@andiswines.com
    Andis Wines, Amador County
    Enjoy vineyard tours throughout and learn about the sustainable viticulture practices used at Andis Wines.

    # # #
    Media Contact:
    Wine Institute
    communications@wineinstitute.org
    加州葡萄酒展团再次闪耀春季糖酒会
    California Wines Shined again at 2015 Chengdu Tangjiuhui
    2015年3月26-28日,加州葡萄酒协会(California Wine Institute,以下简称CWI)率15家加州知名酒商/酒庄,参加了在成都举办的2015春季糖酒会。
    March 26-28, 2015: California Wine Institute (CWI) made its presence in Chengdu with the support of 15 famous California wineries.

    糖酒会始于1955年,迄今为止已成功举办91届,是中国食品和酒类行业内历史悠久、规模宏大、影响深远的知名展会。春季糖酒会通常在成都举行,为期一周,分为展前酒店展及主场馆展两个部分,本次加州葡萄酒协会仍均有参与。
    The first Tangjiuhui was held in 1955 and with its significant growth has become one of the best wines shows in China. Tangjiuhui has a long history and has been successfully held for 91 times. Spring Tangjiuhui is usually held in Chengdu, it is organized in two stages over six/seven days, the first three/four days called the Hotel Exhibition which is held separately in all the big hotels. The following three/four days, called the Main Exhibition, are held in the New International Exhibition Centre. CWI continue took part in both stages this year.

    这是加州葡萄酒协会在华第二次参加成都春季糖酒会,也是在主场馆展部分规模最大的一次。3月24日,美国葡萄酒品鉴会在成都来福士雅诗阁举行,31家美国知名酒商/酒庄向络绎不绝的来宾们展示了百余款精选佳酿。
    It is CWI's 2nd appearance at Tangjiuhui and the largest ever showing of California wines in Chengdu. On March 24th, The American Wine Tasting was held in Chengdu Ascott Hotel, 31 American wineries/importers took participate in the event, more than a hundred selected American wines are tasted.

    春季糖酒会的主场馆展在3月26日正式开始,CWI所在的3号馆3E023T号展区,毫无疑问地成为9个主场馆中最受欢迎的展区之一,这也是CWI有史以来在主场馆展中展区面积最大的一次。美国驻成都总领事馆总领事Mr. Raymond F. Greene谷立言先生、农业贸易处农业领事Mr. Morgan Hass汉梦阁先生也亲临现场,向大家致词、逐个询问了解参展酒庄的情况,并与参展酒庄代表及其作品逐一合影留念。
    Spring Tangjiuhui's Main Exhibition officially kicked-off on March 26th and CWI's largest ever display area in Hall 3-3E023T, definitely became one of the most popular pavilion in the nine exhibition halls. Mr. Raymond F. Greene, U.S. Consul General in Chengdu, visited each booth and posed for photos with winery representatives. The Agricultural Consul from Chengdu Agricultural Trade Office, Mr. Morgan Hass, also took part in, and made a welcome speech introducing the California wine business in China and highlighting its latest progress.

    "美国葡萄酒出口总量中的90%都来自加州,2014年,加州酒庄出口收入达到了14.9亿美元,这比五年前增长了64%,是美国葡萄酒出口史上的第二高。"CWI新兴市场总监Eric Pope先生在接受记者采访时说,"在展会上我们可以看到,很多的加州葡萄酒庄都在积极主动地力求弥补他们本应已在中国市场占领的份额。加州相比一些早年既已登陆中国的欧洲产区来说,可以算是初来乍到,但从这次展览的精彩亮相不难看出,加州葡萄酒对于深入大陆市场的努力和雄心壮志。"
    "U.S. wine exports, 90% from California, reached $1.49 billion in winery revenues in 2014, the second highest dollar value for U.S. wine exports and a 64% increase from five years ago.", said Eric Pope, CWI Emerging Markets Director, "Many California wineries are looking to make up for lost time in China after only coming to the market relatively recently compared to some European wine regions. However we saw their undeniable efforts and ambitions in full swing at this year's Spring Tangjiuhui."

    # # #

    关于加州葡萄酒协会
    加州葡萄酒协会建立于1934年,它是一个拥有1000个加州酒商的非盈利的私人贸易组织。加州葡萄酒协会的目标是提高加州葡萄酒的出口量、增加其知名度,并在全球引起人们对加州葡萄酒的兴趣。它通过组织加州酒商参加商业展会、品酒会和研讨会等市场推广活动力求在世界范围内推广加州葡萄酒,同时将有关加州葡萄酒产业的相关信息传达至贸易商,媒体以及消费者的手中。如需详情,敬请浏览网站:www.discovercaliforniawines.com 或 www.wineinstitute.org

    关于
    是全球领先的航空和旅游管理公司AVIAREPS集团的亚太分部。AVIAREPS于1994年在德国成立,至今在全球39个国家拥有众多办事处,为超过90家航空公司和90多个世界级的旅游目的地提供核心业务即客运销售总代理(GSA)的服务以及目的地营销。此外还为其客户提供包括公共关系,广告投放,信息技术解决方案,咨询,金融服务,机场营销,和贸易及零售推广在内的专业服务。如需详情, 敬请浏览网站:www.aviareps.com

    联络人:
    Christopher Beros(贝鲁斯)
    中国区总监
    加州葡萄酒协会中国代表处c/o
    上海市长宁区延安西路1303号万众大厦10楼A座
    T (8621) 5237 9820
    CBeros@aviareps.com
    China@discovercaliforniawines.com